Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. The shorter the days after visiting a website, the higher the CTR. Finally, a study from DSP and retargeting vendor, Adroll, on the effect of retargeting CTR versus standard demand generation banner ads.
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