LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Typical open rates are 15-25%. Pricing is based on cost-per-recipient. Pricing is based on a cost-per-follow; so in essence, competitive bidding occurs.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Businesses are using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion. The components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience) are determined every time your keyword matches a customer’s search. the price you pay every time someone clicks on your ad). year over year. Read on.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
During the conversation it occurred to me how much the marketing landscape has changed over the past decade. Display ads are similar to paid search ads in the sense that you can buy them on a cost-per-click basis. Or you can buy them on a cost-per-thousand basis where you pay a flat fee for every 1,000 people who are served the ad. Ready to dive in?
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link. It uses “M” for Mille, which is the roman numeral for one thousand. ” Say what?
Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results
SEPTEMBER 14, 2012
The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads. As a whole, the data seems to indicate that FBX ads may be less expensive and generate higher clickthrough rates. higher, their cost-per-click was 5.6X
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.