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JANUARY 19, 2012 20 Facebook Ad Metrics Marketers Should Know
Clicks. The actual number of clicks on the ad. click is also counted if someone ‘Liked' your fan page right from the ad itself. Social Clicks. This shows how many clicks you received from an ad with social context (i.e. CTR (Click-Through Rate). How many times your ad was clicked, divided by the number of times your ad was shown (impressions).
| | HUBSPOT
SEPTEMBER 14, 2012 Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results
The Facebook ads that advertisers and marketers can use Facebook Exchange with are the traditional Facebook sidebar display ads, charged at cost-per-thousand-impressions -- not Sponsored Stories or mobile ads. As a whole, the data seems to indicate that FBX ads may be less expensive and generate higher clickthrough rates. higher, their cost-per-click was 5.6X
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| | NUSPARK
MARCH 31, 2012 LinkedIn and Twitter Advertising and Marketing Options; A Primer
m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Typical open rates are 15-25%. Pricing is based on cost-per-recipient. Pricing is based on a cost-per-follow; so in essence, competitive bidding occurs.
| | HUBSPOT
JUNE 18, 2012 A Simple Guide for Setting Up Your First Google AdWords Campaign
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. To avoid spending money on clicks for leads outside the Atlanta area, using keywords with a location will help target the specific audience you are looking for -- like "catering company Denver," for example.
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