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Smashmouth Marketing

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B2B Demand Gen Letter to Google: Real Time Search

Smashmouth Marketing

But twice in the past few weeks the discussion of real time search came up and how it might touch b2b demand gen. Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. Personally, I'll love it.

Demand 100
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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

They’re searching for answers, reading content, and comparing options online. Plus, provide the most relevant content to address their pain points and guide their decision-making process. Using intent data for lead nurturing and content syndication. But they’re not contacting your salespeople for help.

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

mvolpe : "design your website first for search engines" use the free tool [link] to check how you are doing #sherpab2b09. NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. you can make your website as pretty as you want, but if search engines don't list you, no one finds it" #sherpab2b09.

Webcast 100
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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

you can make your website as pretty as you want, but if search engines don't list you, no one finds it" #sherpab2b09 ajdun : Jaren Green: "Not everyone searches like you do" Amen. "you SO leverage content, and find inexpensive ways to produce.

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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Smashmouth Marketing

As the saying goes, Content is King. Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Studies have shown recently that most buying decisions start with a Google search. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Marketers have been considering their strategies in two budget line items.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Studies have shown recently that most buying decisions start with a Google search. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Marketers have been considering their strategies in two budget line items.