Marketing Insider Group

SEPTEMBER 10, 2018

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. In fact, comScore estimates that half of all searches will be voice by 2020. Voice search has already […]. appeared first on Marketing Insider Group.

Search Marketing 240

Search Marketing Content Marketing Content Marketing 240

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. I was a session panelist for the Agorapulse Agency Summit: Pinterest Edition , where I had the pleasure of learning from a who’s who of marketing pros. Doing research on your target audience? Why Pinterest?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. You’re not convincing them to move, you’re convincing them to end the search. Could your ad provide the certainty they need to stop searching?

Research 145

Research Loyalty Case Studies Communities 145

Top Rank Marketing

OCTOBER 30, 2023

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

Search Marketing 130

Search Marketing Paid Search Agency Planning PPC 130

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. Mismatched Content Type Priorities.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. What you need to know to make the most of this guide What follows are advanced AI research tactics.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group.

Research 279

Research Tools Content Marketing Content 279

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. It’s time to embrace the chaos and create video content that leaves a lasting impression. Image Source: BuzzFlick So, what are video content goals?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. Guest post by Mehdi Hussen. Image credit: RF._.studio What is data storytelling?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 310

Marketing AI Curation Content SERP 310

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” In a previous blog, we mentioned that there are many search engine options in China. The Dropdown Keyword Suggestions and Related Search.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Content Marketing Institute

JUNE 16, 2020

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

Keywords 141

Keywords Research Trends Content 141

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. Search Volume Still Works. I do understand though.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Content Marketing Institute

JANUARY 13, 2021

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Continue reading → The post Demand Gen for Content Marketing in the Next Decade [New Research] appeared first on Content Marketing Institute. Well, guess what?

Demand 137

Demand Research Content Marketing Content 137

Brightedge

APRIL 3, 2024

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models.

Research 64

Research Guidelines Communities Search Marketing 64

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Also, make sure you use Google Trends alongside other marketing tools.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). We have launched a new interactive site at martechmap.com , free to use, that lets you search, sort, and filter the entire landscape.

Search Marketing 145

Search Marketing Paid Search Agency Vendors Marketing Report 145

Content Standard

SEPTEMBER 16, 2020

In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Martech

JANUARY 13, 2022

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google.

Search Marketing 144

Search Marketing Marketing & Strategy Marketing Strategy Ad Building 144

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. That amounts to about 50 billion voice searches every month.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98