publisher 
Content Marketing Institute
FEBRUARY 5, 2019
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.
Martech
SEPTEMBER 26, 2022
This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). Create two to three compelling messaging pillars to center your content on so that people naturally gravitate toward the solutions and self-identify what they need before a salesperson ever contacts them. Gamification.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
DECEMBER 22, 2020
For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. What's the bottom line?
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.
accelerate agency
JULY 13, 2021
Its advanced omnichannel retail management system lets you centralize processes, such as inventory management, financials/accounting, POS and CRM, etc., Hubspot – Provides a CRM platform for modern businesses that offers all the tools and integrations necessary for efficient sales, SaaS content marketing , etc. all in one place.
chiefmartech
APRIL 12, 2017
During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. Governance: Do you have the culture, execution team, processes, skills sets, content campaigns and journeys under an agile plan that has a continuous process of learning?
Online Marketing Institute
JANUARY 4, 2011
Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.
Expert insights. Personalized for you.
100 
Let's personalize your content