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Role of social media in knowledge management

Biznology

Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say.

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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.

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What social teams can learn from internal communications about effective COVID-19 messaging

Sprout Social

And without a playbook with clear next steps on what to do in a pandemic, social marketers are turning to their peers for guidance in a time where few people have all the answers. Just trying to shift focus on different content to post. If there’s one thing that’s true, it’s that social marketers know how to roll with the punches.

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

6 Ways Marketing Content Can Support a Customer Service Team. Distilling Marketing Content Into Monthly Digests. Also known as " middle-of-the-funnel " content, this type of content can be hugely helpful to a customer success team because it reinforces product and value proposition comprehension. A good place to start?

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. You may no longer remember this, but back in 2006, wikis were all the rage. Williams was published. Not bad for a non-profit organization.

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Should sales enablement be owned by sales rather than marketing?

Chris Koch

Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. So my question is, now that the center of gravity is shifting from content (brochures, specification sheets, etc.)