Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

OCTOBER 14, 2019

Joei Chan, a Content marketer at Mention explained the importance of social listening in omnichannel reputation management as follows: “…most customers understand that problems cannot be solved immediately, but they need to know you listened, and are doing your best to provide a solution.”. Benefits of Omnichannel Reputation Management.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 19, 2019

94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. However, how to set the Social Media KPIs, remains the question that bothers the marketers. LinkedIn KPIs. Source: Sophisticated Marketer’s Guide to LinkedIn).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

OCTOBER 24, 2019

For architecting pathways ways to perennially healthy sales revenues, get in touch with our team of experts.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 12, 2019

With ABM, marketers can manage who will see their marketing content. Gathering insights about the challenges being faced by the target accounts helps the ABM-ers to architect their content strategy towards optimal conversions. Using Intent Data With Content Strategy : . Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 30, 2019

According to a report by the Contently, 60% of the Gen Z prefer a cool product over a cool experience, while the millennials prefer it the other way round. How has social media evolved and what does it mean for your content?”. Also, Gen Z is different from its predecessors. Wrapping It UP.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 27, 2019

Abiding by some of the best email preference center studies, the marketers can optimize the customer satisfaction & the keep on delivering high-quality pieces of content to the inboxes of the prospects which resonate with their diverse areas of interests.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

ViewPoint

AUGUST 2, 2017

This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. The five main factors in lead close rate are: Market definition. Lead definition. Process for following up on leads. Lead nurturing.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Valasys

AUGUST 22, 2019

Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. It’s a hot topic for Google in 2019.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 10, 2019

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing. Personalization lies at the heart of driving positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

JULY 27, 2011

Qualified lead volumes, how good is marketing at sustaining interest and engagement? Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? What are the KPIs you recommend for online, leads, conversions, etc?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. PostRank: This is a great tool to measure the performance of content with RSS feed. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 25, 2019

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Benefits of Content Syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary. In an era of globalization & outsourcing, too much of niche-specific targeting can be a deteriorative practice.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 22, 2019

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

SEPTEMBER 13, 2019

In addition to driving exemplary personalization & streamlining profitable customer journeys, programmatic advertising is also a way to effectively automate media buying so that the marketers can precisely quantify the returns on their marketing investments (ROMI).

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Marketers need to type in competitor’s URL to discover unique insights such as influencers, backlinks & top-performing content.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%). 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Optimize Email Frequency for Content Diversity : . Leverage Dynamic Content : . Embrace Automation: .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

OCTOBER 3, 2019

Pinterest ads allow marketers to reach their business goals whether the marketers are looking to build brand awareness, increase the sales of their eCommerce platform or increase the leads on their website. Pinterest is an excellent platform for learning & sharing new thoughts & ideas including marketing-based content.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

APRIL 3, 2020

B2B eCommerce firms need to focus on operationalizing changing customer needs through content and workflows. Read more on How to Build Customer Loyalty with Content Marketing. Content must only be promoted for the products available in stores. Optimize the Content Experience. Adopt an omnichannel strategy.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 28, 2019

As Stefanie Grieser, Co-Creator at Shine Bootcamp & Director of Growth at Sphere, stated: “ Event marketing is an extension of your content marketing. Creating intelligent & dynamic pieces of content has added new avenues to invigorate the roads to optimized customers’ experiences (CX). Wrapping It Up.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

AUGUST 8, 2019

According to MarketingSherpa, 72% of the people prefer to receive the promotional pieces of content over emails, compared to a mere 17% who prefer receiving the same through several social media channels. For the email marketing content to engage the prospects, it needs to be highly relevant to the cluster-specific audiences.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

NOVEMBER 20, 2019

Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. You can always get n number of permutations & combinations based on the latest trends operative in the market.

B2B 40

B2B Brand Identity Branding ROMI 40

Anteriad

APRIL 25, 2023

When the advertiser detects a user has visited the advertiser’s site from the content site via the banner ad, the advertiser sends the content provider a small payment. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Valasys

JULY 8, 2019

Brains are more receptive when it comes to receiving, commiserating with & digesting pieces of content in the form of stories. In the study, videos were preferred by about 63% of the marketers, as the most valuable & engaging pieces of content for social media marketing, while blogs were preferred by 60% of them.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Anteriad

APRIL 25, 2023

When the advertiser detects a user has visited the advertiser’s site from the content site via the banner ad, the advertiser sends the content provider a small payment. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

OCTOBER 29, 2019

Create exemplary Pieces of Content : Encouraging pieces of content to promote marketing ideas & to promote brand equity & resonance is amongst one of the most impactful ways to market your products & services. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness).

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49