PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Craft engaging content that converts. What Is Intent Data in Marketing?

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Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

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Inbox Insight

OCTOBER 27, 2023

The strength of a buyer’s intent can be gauged through the types of content consumed. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Engagement data Engagement data refers to the interaction of prospective buyers with specific pieces of content.

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SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

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Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

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Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Must Read: How to Collect B2B Intent Data?

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Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

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Aberdeen

MAY 8, 2019

Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. 4 Main Categories for Intent Signal Scoring. That’s where intent signal scoring comes into play.

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TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

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Only B2B

SEPTEMBER 21, 2021

This is how Intent Data data may assist you in identifying prospects who are actively making a buying choice based on the information they are consuming. Must Read: Predictive Modeling done better with the Purchase Intent Data. Why Is Intent Data The Future Of B2B Sales And Marketing?

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PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Produce relevant content at scale.

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Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. How Do You Access Buyer Intent Data? Let’s break that down.

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TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

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Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

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DealSignal

DECEMBER 9, 2022

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents What is Intent Data? What is Intent Data?

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Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Where should you start?

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Valasys

FEBRUARY 26, 2024

Enter AI-powered Behavior Analysis: Powered by sophisticated AI algorithms, these models analyze vast datasets that include: Purchase History: What do your best customers buy? What content do they engage with? This laser focus translates to: Hyper-relevant ads: Your message resonates deeply, sparking engagement and action.

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DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data?

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Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Format Content Marketing for B2B Conversion. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

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Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? Targeted content is king: Once you understand your audience journey, create targeted content that speaks directly to each stage. Use the insights from your campaigns to optimize your content and targeting continuously.

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PureB2B

MAY 19, 2022

Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. Since LinkedIn is home to B2B users, business-related content—from news articles to white papers—will be warmly received. B2B buyer’s journey.

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Aberdeen

MARCH 1, 2019

Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. Direct Mail Influences Purchase Decisions.

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Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. Businesses now must be sharpshooters, targeting customers with content and advertising techniques that are perfectly tuned to their needs. That’s where AI-derived Intent Data comes in.

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Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The two primary differences here are the device used for streaming and how people watch the content delivered to that device. It is delivered within streamed content through services like Netflix and Disney+.

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Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers.

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TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Understand purchase intent. Intent data focus on prospects’ overall decision-making processes rather than the final result. . Personalize content campaigns.

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DealSignal

MAY 3, 2021

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real-time.

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Aberdeen

DECEMBER 21, 2018

Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. However, limiting the data to present-day, business-relevant content , the findings reveal an interesting breakdown of topics.

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Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

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Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted. billion possible variations.

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Aberdeen

JANUARY 16, 2019

Per visitor, Cabane personalizes: Relevant and supported technologies, company logos, hero messages , sign-up Calls-to-Action, pricing schema, and industry-based success stories. It a determines a purchase intent signal through the hubbub of normal internet activity. billion possible variations.

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Aberdeen

FEBRUARY 6, 2019

Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses.

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