Martech

MAY 2, 2024

It’s important to gather every possible signal in a target account and be aware that most of them will be anonymous at first, according to researcher and thought leader Kerry Cunningham. And a number of new tools and platforms have come along to help them out. The BDR team then goes in to verify, validate and expand the group members.

Ideal Customer Profiles 122

Ideal Customer Profiles Buy Marketing Automation Services Work Management 122

Zoominfo

MAY 23, 2023

When these signals are sorted into distinct topics, with high amounts of activity interpreted as “spikes” in intent, sellers can make much more informed decisions about their target audience’s needs and interests. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. Paired with intent data, ABM is a force to be reckoned with.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Third-party data is the most widely utilized pool of intent data to date.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. A Compass for Your Content Strategy.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. If you just have one or the other, there’s going to be waste.

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. The post Using intent as a unit of B2B campaign measurement appeared first on MarTech. Image: ZoomInfo.

Intent 100

Intent Intent Signal Campaigns Zoominfo 100

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Envision a Frictionless Content Experience.

Intent Data 84

Intent Data Intent Content De-duplication 84

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

PureB2B

JULY 7, 2022

They also avoid spending money on content that will go unused in conversion paths. Businesses can use intent data to tailor marketing campaigns to in-market customer needs. Intent data can help you rise above that plateau. It allows you to reach the right lead at the right time—with the right content.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Only B2B

FEBRUARY 21, 2024

By analyzing factors like: Time of day Location Past interactions Even emotional sentiment B2B intent data paints a rich contextual picture. Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

MAY 27, 2021

They visit websites and read articles and product reviews — you know the deal — and it’s this type of online activity that’s trackable and at the heart of what makes Intent possible. ZoomInfo tracks web browsing activity for a breadth of diverse content. You can choose from our growing list of 4,000 topics.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Martech

DECEMBER 19, 2022

What can GTM leaders do now to get more value from intent signals? Sales and marketing teams are not leveraging intent to its full value or potential yet. content, creative assets, talk tracks) when they need it.” content, creative assets, talk tracks) when they need it.”

Intent Data 122

Intent Data Intent Marketing Analytics Tools Intent Signal 122

SalesIntel

MARCH 14, 2024

Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals. Improved Customer Engagement: Utilizing these data points enables businesses to engage with prospects in a more meaningful and relevant manner.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

NetLine

MARCH 2, 2023

By contrast, B2B buyer intent data tells marketers and sales reps which accounts are showing intent, which prospective buyers are actively researching online, and which pain points they are looking to solve based on their content consumption. Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

SalesIntel

APRIL 15, 2024

Providing educational content can also increase brand awareness and engage potential buyers. Develop high-quality content that answers your prospects’ big questions. Addressing these issues can help potential customers decide to hire a supplier. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Providing educational content can also increase brand awareness and engage potential buyers. Develop high-quality content that answers your prospects’ big questions. Addressing these issues can help potential customers decide to hire a supplier. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

SalesIntel

JULY 10, 2023

Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs. By delivering relevant content and targeted communications, companies can create meaningful connections and foster engagement, increasing the chances of conversion.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. Intent Data Provider: Choosing the right intent data provider is crucial for accessing accurate and relevant data.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

Buying Cycle 114

Buying Cycle Intent Buy Intent Signal 114

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 121

B2B Marketing Budget Programs Spending B2B 121

Only B2B

APRIL 30, 2024

Intent Signals: Identify and track the accounts that are researching your offerings or similar offerings that your competitors are offering. Crafting Clear Messages: Content marketing is key here. Tailor Your Approach: Adapt your messaging and content to fit each channel’s characteristics and audience.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. They go online, read content, hunt for answers, and learn to cope with their discomfort. Produce Relevant Content. An estimated 1.8

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

PureB2B

APRIL 19, 2022

It's already common knowledge how important a regular flow of relevant content should be to your B2B marketing strategy. However, content marketing isn’t necessarily about creating as much content as possible. However, content marketing isn’t necessarily about creating as much content as possible.

Top of Funnel 62

Top of Funnel Content RSS Youtube 62

Leadspace

SEPTEMBER 16, 2022

According to SalesIntel, “Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.”. It is collected from a web users’ observed behavior – specifically web content consumption – that provides insights into their interests.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62

Oktopost

DECEMBER 4, 2023

For example, the Shared Experiences spotlight shows prospects who attended the same schools or worked at the same companies as you, and the LinkedIn Activity spotlight uncovers prospects who have posted or shared content on LinkedIn in the past 30 days, showing you who is most active on the platform.

Ideal Customer Profiles 70

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 70