Smashmouth Marketing

JUNE 30, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

AUGUST 28, 2009

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve. The technology is only an enabler - the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve. The technology is only an enabler – the content is the ticket.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

DECEMBER 21, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content. Otherwise, it will be the lowest priority. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

The conversation was extrememly informative, not just for One Hen, but for myself as well. I advocate leveraging the thought leaders or subject matter experts that you have on staff to create compelling content for your blog. It seems to all be about content. Otherwise, it will be the lowest priority. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

NOVEMBER 4, 2009

Great networking and information sharing. We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. Today's B2B University, sponsored by Silverpop, was a great turnout. My estimate was 150 or so. Glad to have met everyone I met. 2 Mike @damphoux (sorry!)

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Our focus with blogging, though, is to spread prolific content about demand gen and appointment setting. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Are there other benefits?

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 21, 2009

Provide information that is worth retweeting. them content that's useful to them in the ways they want to get it. MikeBarzacchini : 16 million photos to use, just give. attribution: [link]. judithcane : RT @MariSmith : RT @natanyap : @skydiver The art of Twitter is in the retweet. mpdm [Yaaay!]. MJBehrman : Listening (check).human

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! 7 Fluff-Free Reasons Your Online Content Isn't Spreading. Garland shares some great thoughts as to why your content may not be as aflame as you'd like it to be. But, everything adds up.".

Demand 100

Demand B2B Comparison Demand Generation 100