KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JANUARY 19, 2022

Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general. Eliana Vuijsje, Marketing Director at Adaptive Shield.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement! Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. — Andrea R.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

NOVEMBER 6, 2014

Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 20% of Marketers Do Not Measure the ROI of Their Inbound Marketing Efforts ( link ). Businesses need to realize that content doesn’t have to be blogs or articles. Interested in video marketing?

Stats 120

Stats B2B Marketing B2B Lead Gen 120

KoMarketing Associates

JUNE 13, 2013

This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content. Digital Marketing – 349,268 members. The Digital Marketing group is also a space to share pieces of content (i.e., Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Recognize the Need. that focus specifically on cloud security.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. I understand their skepticism. Hopefully our prospect agrees as well.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

NOVEMBER 14, 2012

Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Content marketing’s big shiny role in search. Webinar Summary. The perception of SEO vs. PPC.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. Write and create relevant content for them.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 22, 2014

To give you some background on David’s speech, he spoke about the way that inbound marketing is now meeting inbound sales. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. As Galen Moore said, “ Art is primary, ” for successful content marketing.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

JANUARY 23, 2014

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Marketers’ New Priorities for 2014. Related Posts.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Director of #Marketing and #Content #Strategy @SAP.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. And the lessons learned helped shape and improve our SEO content marketing success across client programs and for our own digital marketing endeavors.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

NOVEMBER 21, 2017

This information can be used to guide essential elements of a program like the prioritization of keyword research, orchestration of social media channels, and alignment of content marketing development and distribution with buyer preferences. Increased Video Content. Dedication to Content Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

OCTOBER 2, 2018

F rom the Clutch survey: Clutch surveyed more than 380 employees who have read business content online in the past week. Overall, their findings underscore the importance of strong content marketing and SEO services for businesses that want to engage customers who are interested in business-related content.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

NOVEMBER 4, 2015

We had an opportunity to discuss the findings of the piece with Dave Rigotti , the director of marketing at Bizible. Dave Rigotti: “The full report is about the state of content marketing. It’s about focusing less on lead generation and more on the outcome of the marketing, which is business and revenue.

B2B Marketing 120

B2B Marketing Marketing Attribution Paid Search Agency B2B 120

KoMarketing Associates

DECEMBER 22, 2015

Content, Shares, and Links: Insights from Analyzing 1 Million Articles. This article examines the correlation between shares and links and explores the content that typically gets the most shares and links. I’m always looking for stats and other data that could be used to improve the impact of content marketing assets.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JANUARY 24, 2017

Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MARCH 23, 2022

In fact, 54% of B2B marketers currently use Twitter to expand brand awareness, interact with prospects, and, yes, even drive sales. . There are two ways to use Twitter for B2B marketing — posting interesting content to grow your brand organically and leveraging Twitter Advertising, where you pay to reach a highly targeted audience.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

KoMarketing Associates

DECEMBER 14, 2012

As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. How Inbound Marketing Works, From Start to Finish. B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign. Hope you enjoy! Is SEO Dead?

Internet Marketing 120

Internet Marketing B2B Marketing B2B Search Engine Marketing 120