6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

PureB2B

APRIL 4, 2022

Lead generation is a challenge. As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. As digital marketing has evolved, so has the need for improved data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

PureB2B

MAY 30, 2022

61% of B2B marketers say that generating high-quality leads is one of their biggest challenges. Lead generation is hard. If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. Find In-Market Buyers on Twitter. It's not surprising.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

PureB2B

JUNE 21, 2022

Think of permission marketing as if it’s the process of sales prospecting for “in-market” buyers. But if you already have a database of highly qualified leads or in-market buyers, the amount of time and work you need to invest in making a sale is dramatically reduced. The marketing model may be different.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

PureB2B

JUNE 16, 2022

Catering for intent is the gold standard in ABM, ensuring you target the most ideal accounts, with content relevant to their position in the sales process. How to Use Email Marketing to Boost ABM Results. Implement a Lead Qualification Process. B2B leads don’t stay in the same segment forever. Deliver Handmade Emails?.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

NetLine

JUNE 22, 2023

Marketing-sourced leads and accounts don’t convert to meetings—leading to sales sidelining the contacts and accounts that are given to them A UFO handing over a qualified, validated lead generated through using first-party intent data with an astronaut picking it up. But not any content or messaging will do.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

PureB2B

JUNE 9, 2022

To get a better idea of who these people are, there are a variety of tools and platforms that can help you gather data on your prospects and determines which among them have the highest chance of becoming in-market buyers. Incentivize Lead Acquisition. Another way to gather data for personalization is lead generation.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

NetLine

MARCH 7, 2022

NetLine’s Intent Discovery is a sales acceleration tool designed to capture first-party intent data at the buyer-level generated by the collective consumption behavior occurring across 13k+ pieces of gated content. . Through Buyer-Level Intent Discovery, you can tap into our networks’ entire universe: .

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. If that’s not stressful enough, SDRs also face a myriad of challenges that could really put their sanity to the test: Misalignment with marketing. Bad lead quality.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. Inbound marketing is a type of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. This helps to widen and broaden the currently existing market.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

PureB2B

OCTOBER 27, 2020

Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. There isn’t a singular, step-by-step framework that you can follow to make your leads convert. Content syndication with a multi-layered intent filter is a great place to start. In fact, it’s mostly trial and error.

Leads 62

Leads Lead Marketing Qualified Leads Top of Funnel 62

PureB2B

OCTOBER 27, 2020

Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. There isn’t a singular, step-by-step framework that you can follow to make your leads convert. Content syndication with a multi-layered intent filter is a great place to start. In fact, it’s mostly trial and error.

Leads 62

Leads Lead Marketing Qualified Leads Top of Funnel 62

PureB2B

MAY 20, 2022

So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in It’s not like we haven’t seen new strategies and tools to enhance lead generation, speed the sales cycle, and increase overall conversion before. Fine-Tune Your Content Strategy.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Aberdeen

SEPTEMBER 12, 2019

Many B2B marketers face this same kind of problem. In the earliest days of inbound and content marketing, high-volume lead generation tactics may have been the most effective strategy. Now, we’ve reached a level of saturation with digital content that makes engagement increasingly difficult.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64

6sense

JUNE 22, 2017

Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

SalesIntel

APRIL 11, 2024

In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach. Generating leads requires careful planning and solid execution.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach. Generating leads requires careful planning and solid execution.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

6sense

JANUARY 14, 2016

But in the meantime, here are four of the most likely bottlenecks B2B marketing teams should be addressing to enable their sales team to drive revenue growth. Find in-market buyers and connect them with sales. Create content that maps to your buyers’ needs.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

Tony Zambito

DECEMBER 20, 2015

There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation. This is telling in the sense that buyer personas are still being “siloed” in marketing. A Step In The Right Direction. All in all, I am pleased to see the results of this survey.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

PureB2B

JULY 2, 2019

Generating Leadership and Educational Focused Content. Buyers are overwhelmed with options and want somebody that can help them solve an immediate problem, creating content along this framework goes a long way. Content doesn’t need to be created from scratch for each different campaign you are writing.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Content Amplification. Content amplification is somewhat of a broad term. WordStream defines content amplification as the process of helping your content reach a significantly wider audience. – the list goes on!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

PureB2B

OCTOBER 20, 2020

Want to learn more about how you can make your sales team happy with quality leads? Check out PureB2B’s content syndication solutions. We’ve spent time developing the most robust intent ecosystem in the space and have over 500,000 in-market buyers per month. Learn more here!

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 62

6sense

JULY 17, 2017

There are a handful of B2B companies using this technology today to gain full visibility into who their buyers are, what their needs are and precisely where they are in the buyer’s journey. Because they see how it can fuel lead generation and conversion. And if you’re on a B2B sales or marketing team, you are too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

PureB2B

JULY 2, 2019

Generating Leadership and Educational Focused Content. Buyers are overwhelmed with options and want somebody that can help them solve an immediate problem, creating content along this framework goes a long way. Content doesn’t need to be created from scratch for each different campaign you are writing.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

6sense

JANUARY 7, 2016

This is the person who grasps where you fit in the industry, can train everyone in the company on how to talk about the value you provide to your customers and devises the high-level messaging and story that creates traction for your marketing campaigns and sales conversations. The Next-Generation Marketing Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

PureB2B

DECEMBER 19, 2020

The future of marketing encompasses both intent and predictive analytics, mashed into one functional machine, focused on churning out up-to-date buyer data and real-time insights to help prioritize lead generation. What does a predictive analytics engine, focused on lead generation look like?

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

The future of marketing encompasses both intent and predictive analytics, mashed into one functional machine, focused on churning out up-to-date buyer data and real-time insights to help prioritize lead generation. What does a predictive analytics engine, focused on lead generation look like?

Intent 62

Intent Analytics Work Management Marketing Management 62

Hubspot

SEPTEMBER 12, 2013

For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. Buyers today want to consume information when and how they want it. Instead of adjusting to this change, we stuff our websites with content no one really cares about.

Paid Content 28

Paid Content Marketing Websites Thought Leadership Stats 28

Inbox Insight

NOVEMBER 3, 2023

Buyer personas : Understanding your target audience is essential in creating personalized marketing campaigns with relevant content. By defining your buyer personas, you can tailor your content marketing and messaging to resonate with your ideal customers. With the average person having 8.5

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Top of Funnel 105

PureB2B

APRIL 20, 2022

Uninterested leads can be frustrating for sales and marketing teams alike. After all, you’ve made the effort to plan out a lead generation campaign, worked hard on the content, and generated an impressive list of leads—only to discover that many of them just aren’t interested.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn? Company targeting.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

PureB2B

JULY 27, 2020

This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. Becoming a Knowledge Base.

Top of Funnel 66

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 66

PureB2B

JULY 27, 2020

This typically comes in the form of educational content, and here are some great starter ideas: infographics, white papers, podcasts, short videos, and interactive surveys. At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. Becoming a Knowledge Base.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62