Biznology
AUGUST 30, 2018
“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Billboard the chapter titles in a table of contents.
Biznology
OCTOBER 11, 2021
Creating the personalized campaign and content that will engage buyers. The underlying assumption here seems to be that if B2B marketers can only figure out how to meet these challenges with digital content, they’ll be in pretty good shape, and won’t have much need for personal selling.
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Biznology
MAY 25, 2021
June 8-10, virtual, Content Tech. How content marketing is enabled by technology. A production of the Content Marketing Institute. September 28 to October 1, hybrid, Cleveland, Content Marketing World. August 31-September 2, virtual, Gartner Marketing Symposium/Xpo. B2B content marketing strategies.
Biznology
DECEMBER 2, 2020
At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.
Biznology
JUNE 4, 2018
“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Presumably because there is a scarcity of video sales content aimed at late-stage buyers. Like this post?
Biznology
NOVEMBER 30, 2017
But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions. It involves multiple parties over long decision-making cycles.
Biznology
AUGUST 2, 2017
According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. A new way to develop your video content strategy. You could build a large content library stocked with much shorter differentiator videos. But it’s hard to remember lists.
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