Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales. Redo the Content of Your Emails.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. In fact, YouTube is the second most popular channel for businesses sharing video content.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Leadspace

FEBRUARY 19, 2018

Personalize content for B2B audiences. Since algorithms won’t be going anywhere anytime soon, it will be important for B2B brands to focus on personalization, especially in key areas like email marketing and content marketing. Post more blog content. But for most, it will certainly mean publishing more content each month.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Hubspot

MARCH 11, 2019

I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9

Social Media 69

Social Media Social Marketing Work Management Media 69

EveryoneSocial

AUGUST 2, 2022

People trust your vision, content, and leadership over time and see your brand as an industry leader. Content and word gets out about products or services much faster when those already supporting it have affinity toward the brand. More than 90% of people trust suggestions from family and friends, according to HubSpot.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. Use your data on your subscriber’s interests to curate content that you know they’ll love.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Valasys

AUGUST 1, 2019

LinkedIn boasts the congregation of nearly 600 million business professionals for diverse purposes such as to find jobs, grow their networks & share valuable insights relevant to their niche. The Content Manager supports several ad formats viz., Sponsored Content, Sponsored InMail & Text Ads.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

OCTOBER 14, 2015

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Let’s unpack some strategies that can help you make the most out of your content. Be an Editor Instead of a Writer.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Hubspot

JUNE 24, 2016

Relevance is often talked about in mythical terms. In an attempt to lift the veil a bit, John B onini is prepared to share some of Litmus' secrets that have helped them ensure a more relevant experience for their subscribers. For the Content Creator. Content marketing success today, seems defined as “you get what you pay for.”

Marketing Analytics Tools 49

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 49

Single Grain

OCTOBER 30, 2023

When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles. But if you’ve been building up your content library over the years, chances are you don’t need more content, you just need to give some attention to your already existing, high-performing content. And guess what?

Lead Ranking 52

Lead Ranking Lead Scoring Ad Frequency Content 52

Hubspot

OCTOBER 19, 2011

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject. An Awesome Image: Be sure you upload a relevant image to your page.

Facebook 28

Facebook Effectiveness Business Ad Frequency 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. In this post I want to focus on the “less is more” content strategy. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. 37% of marketers agree that their blogs are the most valuable type of content marketing. Business blogging is now commonplace.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Go Beyond SEO

AUGUST 23, 2021

Search engines are designed to find content. Literally their only job is to find and sort relevant content. According to HubSpot, video in emails can increase open rates and decrease your unsubscribe rates. Pro Tip #1: Google is the biggest search engine, but YouTube is the second. YouTube is owned by Google.

Video Marketing 88

Video Marketing Marketing & Strategy Marketing Strategy Planning 88

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to become a stronger, more multifaceted content creator.". This resolution is especially relevant for 2013.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. The more variations of keywords you select that are relevant to your offer, the greater your reach will be! Search Network Only: Ads will only appear on Google’s search results and relevant sites that are part of the Search Network.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Outgrow

DECEMBER 12, 2021

SaaS Content Marketing Strategy – The Ultimate Guide. In this Saas content marketing ultimate guide, we hold your hand and take you through all the steps that’ll get you started! From target audience selection to content creation for various stages of the funnel to content distribution, we have got it all covered.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Brand Identity 112

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot Tried and true and the holy grail for lead tracking. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

EveryoneSocial

JANUARY 14, 2021

The companies listed below stand out from their competitors by using innovative design strategies, fully understanding what their target audiences want and need from content, developing creative and unique ways to reach more people, and building communities around their brands.

Social Media 102

Social Media Marketing Automation Services Examples Media 102

Hubspot

DECEMBER 25, 2018

Scrambling for social content is nothing new. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend. You can fill it in at the same day and time every single week to prep for the following week's social media content.

Template 101

Template Social Media Social Marketing Media 101

Hubspot

APRIL 24, 2012

Yesterday, Google's head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called "How does Google search work?" So essentially, Google would have really fresh content not only from the layer of its main index, but also from other pages that weren't refreshed quite as often, which Google has a lot more of.

PageRank 28

PageRank Google Search Marketing Order 28

Vidyard

FEBRUARY 18, 2021

Contents 1. Create More Content With What You Have 3.2 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Leverage Recorded Sessions as On-Demand Content 5.2 Not because social media is being dominated by video content (it is!). Why Will Video Trends Rule the 2021 Digital-First World?

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Hubspot

MARCH 8, 2019

Scrambling for social content is nothing new. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend. You can fill it in at the same day and time every single week to prep for the following week's social media content.

Template 78

Template Social Media Social Marketing Media 78

Hubspot

AUGUST 28, 2018

Content marketing is getting complicated. The types of content we need to create has gone up as well, as image-based content has become more popular and video has skyrocketed. Image source: HubSpot Research. Fortunately, mining your content archives to repurpose different types of content as videos is relatively simple.

Video Marketing 75

Video Marketing Webinar Metrics Case Study Case Studies 75

Vidyard

FEBRUARY 18, 2021

Contents 1. Create More Content With What You Have 3.2 Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1 Leverage Recorded Sessions as On-Demand Content 5.2 Not because social media is being dominated by video content (it is!). Why Will Video Trends Rule the 2021 Digital-First World?

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. 8 Ways to Not Get ReTweeted by HubSpot Blog.

Twitter 100

Twitter Tools Tips Best Practices 100

Hubspot

SEPTEMBER 12, 2016

Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Ad frequency capping is still a common display ad tactic advertisers use today. 1995: Display ads become increasingly targeted.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Hubspot

OCTOBER 17, 2014

Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. 1) Keep an updated content calendar. And did I mention it''s free?

Social Media 28

Social Media Organization Work Management Media 28

Hubspot

MARCH 1, 2012

If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. So grab your list of competitors, read this guide, put your spy goggles on, and get going with your competitive content analysis! Step 1: Find Where Content Lives.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Marketing Insider Group

DECEMBER 8, 2020

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content. Content is the currency of the web nowadays, so you should regularly publish content. But don’t create content for content’s sake.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Hubspot

MARCH 12, 2012

Typical goals for lead management programs include: generating more leads , increasing Facebook fans, encouraging more social sharing of content, increasing overall sales, increasing average shopping cart transaction size, increasing blog subscribers, or shortening sales cycles. Do you have any content you can use to get the ball rolling?

Lead Management 28

Lead Management Work Management Marketing Management Lead Ranking 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hinge Marketing

JULY 21, 2022

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Regularly produce and update content. Continuously monitor the performance of content.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92