Conductor

SEPTEMBER 24, 2019

“Enterprise companies should be using this calculator to understand the value of content and SEO.” That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. We know you’re busy.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Most of it sucks.

B2B Marketing 288

B2B Marketing Content Marketing B2B Thought Leadership Planning 288

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Parse.ly

DECEMBER 8, 2021

What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. Content marketing is a long-term game, and, unlike things like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 59

Multi-Touch Attribution ROI Top of Funnel Marketing Analytics Tools 59

Oktopost

APRIL 29, 2024

Forrester research shows that 85% of organizations using intent data report substantial business benefits. You will also be able to hone your content and get more engagement and get your message across. It provides insights into customer behaviors, interests, and purchase intentions. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. The ROI of LinkedIn Ads and Bizible. Bizible proves the revenue contribution and ROI of advertising to win more budget. Do they pay you back many times over in revenue growth? But more on that in a bit.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Conductor

SEPTEMBER 9, 2020

A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Can it predict the ROI of each proposed action? Collaboration across teams. Track Anything.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Full Circle Insights

JULY 27, 2022

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. Still, ABM’s potential for long-term and ongoing return on investment (ROI) is significant. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Conductor

SEPTEMBER 26, 2019

We’ve launched a new, free tool for marketers – the SEO ROI Calculator For Enterprises. Your first look at the SEO ROI Calculator for Enterprises. Why the ROI of SEO is Massive… but Challenging. This finding is from Forrester , one of the world’s preeminent research and advisory firms.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 131

Trust Marketing B2B Marketing Linkedin Advertising Agencies 131

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Walker Sands

AUGUST 8, 2022

In the era of content overload, only marketing strategies that reach buyers at the right time with the right message and approach will drive ROI. to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Does your content reach the right people? That said, in this blog, I’ll cover four key social media metrics that will prove ROI. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.” It shows that your content was valued by them!

Social Media 134

Social Media ROI Social Marketing Media 134

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? is heavily weighted toward channels with more or less obvious ROI attached to them (email, search). —is

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. Superior audience exposure and creating testing capabilities that allow users to customize funnel stages used for pipeline and ROI reporting. The Forrester Wave Methodology Overview.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Content Standard

APRIL 5, 2021

“As we built up more and more insight-driven content, this library gives us the opportunity to personalize the experience for our audiences,” says Colleen Brooks, director of digital marketing at Verizon Business Group. In other words, much of the content you create offers comparatively little value. ” 4. .

Top of Funnel 103

Top of Funnel Differentiation Paid Search Agency Thought Leadership 103

Only B2B

APRIL 17, 2024

Improved Conversion Rates By connecting with the right decision-makers at the right time, B2B appointment setting sets the stage for successful sales conversations: According to Content Marketing Institute, 78% of B2B Marketers use lead conversions as a performance metric. B2B appointment setting goes beyond just scheduling meetings.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Optimizing your funnel based on this difference maximizes your ROI. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Content marketing was an evolution of that, as a new way to show value, and in return, capture attention. ” – Forrester Research. ” – Forrester Research. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Top Rank Marketing

DECEMBER 6, 2023

Hot on the heels of the publication of our comprehensive 2023 B2B Influencer Marketing Report , plenty of questions that go beyond the scope of what can fit even into a robust 39-page report remain, especially when B2B influencer marketing has seen continuing record growth, such as: 85% of B2B marketers are working with influencers, up 34% from 2020 (..)

B2B Marketing 137

B2B Marketing Enterprise Management B2B Work Management 137

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Contently

JULY 2, 2018

Which comes first, content or design? I might start out measured, but inevitably, I’ll launch into a PG-13 tirade about some content marketing topic. Design is incredibly important in content marketing. Just imagine if Contently looked like it was a forum built in 2000. Disclosure: Marriott is a Contently client.

Brand Identity 167

Brand Identity Branding Content Advertising Agencies 167

Tiecas

MAY 7, 2024

A more recent variation of that is what I found in an interesting article by Ross Graber, VP, Principal Analyst at Forrester. This is where the Pareto Principle sucker punches us right in the ROI. Have I lost my mind? Wait, don’t post your angry comments yet.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Madison Logic

MARCH 31, 2021

Today, we’re excited to continue delivering our promise of helping marketers unlock the full-funnel visibility that validates marketing’s impact on growth and ROI. That means clear visibility into what’s working best to engage across content syndication, display, and LinkedIn at each stage of the sales cycle.

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Zoominfo

DECEMBER 20, 2021

With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

PathFactory

MAY 31, 2021

You need a lot more than a savvy marketing team to deliver this level of personalized, relevant content experiences at scale. You need content intelligence. So, first thing’s first… What is content intelligence? So how does content intelligence actually work? Content intelligence in practice.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130