ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. It's no wonder, then, that so many online creators are turning to video content for their marketing. I know, I know—you're probably thinking about creating videos for social networks or YouTube.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. More than 78% of viewers consume video content every week , and 55% of them engage every day.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Who's making content worthy of a nearly hour-long visit to youtube.com? How to Make Money on YouTube. Be an Advertiser.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. Plugins: There are tens of thousands of plugins that help you add new features to your website. For example, the free HubSpot plugin helps you generate leads for your website. HubSpot CMS. By the end of this post, you should be able to choose the tool that's right for your needs.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. WordPress -- free content management system. Unbounce -- landing page building.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

TrustRadius Marketing

OCTOBER 23, 2022

CRM features can fit a wide range of use cases and the table below goes over a few capabilities and the best results they can offer. You can find the right CRM software if you take into consideration your team’s needs and business goals first before getting caught up in all the fancy, feature-rich CRM solutions available.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Brandpoint

JULY 22, 2019

I hate to break it to you, but video content and marketing are becoming increasingly intertwined. That also means drastic increases in content. Create thumb-stopping video content. By 2019, 80% of global internet consumption will be video content ( Inc. ” Content marketers ahead of their time. Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 4.2 Hubspot: The Event Invitation 7.3 They’re like big flashing signs pointing viewers to your website or landing pages.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. Why: Not on the product detail page. Creativity Thrives in Constraint: How Successful Brands Create Video Content. Short-form content is here to stay. The “explore” feature in addition to reels can help find new brands (you’ll see more and more video on discovery). RevOps Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

MAY 11, 2021

Additionally, one of the major benefits to listening to a podcast is that the content is available on-demand, meaning I can choose when to download and listen — it isn't live, like Clubhouse. better brand recall than display ads , and 61% of consumers who heard a podcast ad were more likely to purchase the featured product.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

SmartBug Media

JULY 30, 2020

Featuring a friendly, caring, and experienced staff will put minds at ease and help them finalize a decision. Spread Videos Throughout Your Website Pages. Optimizing your website’s copy for inbound is always a great way to start improving organic search results, but adding videos (where applicable) to site pages is even better.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Vidyard

NOVEMBER 15, 2018

Well, I managed to get my hands on Three exciting video marketing trends for next year and —spoiler alert— these are all packaged into the Vidyard platform as features you can start using today. Maybe they’re on YouTube, or sitting somewhere on a landing page. .” Sound familiar?

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Contents 1.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

SmartBug Media

JUNE 30, 2020

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. Some other content pieces to start building right out of the gate would be promotional templates for social and email sharing.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JULY 18, 2019

Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

MAY 21, 2019

You can check the status on the plugin’s page on WordPress.org. HubSpot All-in-One Marketing. HubSpot offers a whole box of tricks via its widget bundle. It works well with other tools you may use as well, such as meeting schedulers or landing page builders. Good technical support. Price: Free. 5 | 104 reviews.

Marketing Websites 77

Marketing Websites Bundling Best Practices Paid Search Agency 77

Hubspot

MARCH 14, 2017

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. We learned that visitors to our site spent more time on pages with video -- about 2.6

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 3.4 HubSpot: The Event Invitation 6.3 They’re like big flashing signs pointing viewers to your website or landing pages.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Stevens & Tate

MARCH 22, 2021

After all, how can you create relevant content if you don’t know who you’re creating it for? Keep Producing High-Quality Content. The success of your website will always depend on the quality of your content. We recommend analyzing the content on your existing site to determine how effective it has been.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Vidyard

FEBRUARY 4, 2020

You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Martech Advisor

AUGUST 30, 2019

Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 51% of B2B marketers and 45% of B2C marketers prioritize visual assets in their content marketing strategies. Here are some of those features: Story Ads.

Social Media 99

Social Media Social Marketing Media Trends 99

Hubspot

AUGUST 30, 2016

Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live. It won’t stream directly onto my YouTube page. Here’s how that works.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

APRIL 21, 2020

Take a look at reviews on competitor app pages on the App stores, as well as checking reviews on YouTube and blogs to see what actual users have said about the competition. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Create Content. Define Success.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Vidyard

FEBRUARY 4, 2020

You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65