Paul Gillin

JUNE 18, 2013

CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. Only about 10% of its content promotes Constant Contact services. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter'

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 2, 2015

Indium has created a creative and successful inbound marketing campaign that connects engineers to customers to solve problems in exchange for contact information. The process hasn’t really changed all that much, he says in this interview, and he has provocative thoughts on what content really motivates buyers.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

JUNE 29, 2011

When I first learned about Element14 a couple of years ago, it was a rather unremarkable document exchange engine. There are several aspects of this ever that I like: Minimal branding – Constant Contact intentionally keeps the focus on the content rather than its brand. There is a crying need for this kind of basic education.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. The number of active participants – or those who regularly contribute content – is in the sub-1% range. That changed the content we were delivering. The Insight Dividend.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 19, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. You can exchange a like for a customized press release at Hunter PR. Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. The Animal Print Shop gives away desktop wallpaper.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JULY 15, 2011

Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. After he posted the e-mail exchange online, some USA Today reporters dug up the fact that Facebook was behind the whisper campaign. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 27, 2010

The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. It has also learned about the “1:9:90″ rule: the vast majority of its content is generated by about 1% of its members, with another 9% kicking in occasional additions.

Communities 50

Communities B2B Work Management Marketing Management 50