SpotMe Blog

JULY 21, 2023

Event registration software. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. Get the daily newsletter digital marketers rely on.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Email Marketing 104

Martech

FEBRUARY 1, 2022

But this time, I’m seeing companies moving to new email service providers (ESPs). It’s as if the marketing pressures inspired by COVID-19 exposed serious tech limitations. Some companies will pack up all their virtual boxes and move their data and operations over to the new vendor on their own.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Service 95

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. And I see product-based content on their blog. Is unable to consistently reach COO/VP levels needed to drive profit growth.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1. Video Marketing 1.2 Use Cases of an Online Video Platform 1.1 Video for Sales 1.3

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. 4) Content strategy & targeting. Your medical content should also be engaging for HCPs.

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SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Why do we as content marketers struggle to get the right technology in place?

Enterprise Management 60

Enterprise Management Work Management Marketing Management RFP 60

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

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Keywords Enterprise Management Marketing AI RFP 197

SpotMe Blog

NOVEMBER 3, 2022

In this article, we’re sharing 11 things we currently see our enterprise customers from leading Fortune 500 companies do to maximize their hybrid/virtual event budget. We’re creating the most up-to-date event budget template for enterprises based on insights from our top enterprise customers. Request it now. #1

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Sana Commerce

AUGUST 27, 2022

These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce. Consider who you want to sell to, what you want to sell online, whether you want to expand to new markets (e.g. Jacco Hop | Manager Pre-Sales at Sana Commerce. B2B2C ), etc. Download report.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Contents 1. Video Marketing 1.2 Use Cases of an Online Video Platform 1.1 Video for Sales 1.3

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Enterprise Management Work Management Video Marketing Marketing Management 65

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. an agenda builder (even agenda recommendations), access to pre-event on-demand content. Webinar solutions.

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Comparison Marketing Automation Services Enterprise Management Webcast 52

Bluetext

MAY 8, 2023

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

SpotMe Blog

DECEMBER 7, 2022

In fact, for many enterprises, they’re still the best option. For example, you could use them to share content with a wide audience. Live events are the best option if you have hands-on activities, for example at trade shows where attendees can test out products and services. Check out our on-demand content hub.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 90

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. And if you’re an enterprise decision-maker, you’re under pressure to find a scalable solution that prioritizes optimized digital and content experiences that engage audiences and gather valuable customer insights.

Enterprise Management 52

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SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Uncompelling topic or content : Ensure your event theme and sessions are engaging and relevant to your target audience. Then, tailor content and messaging to resonate with each segment. And that will boost the likelihood of them showing up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Enterprise software purchases are a team sport.

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Enterprise Management Digital Asset Management Work Management Social Media 78

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Enterprise 1.0 Organizations evaluated, bought, and deployed software that everyone was supposed to use. Enterprise 2.0 The ROI of many Enterprise 2.0

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SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

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Enterprise Management Forrester Marketing Management B2B 59

SpotMe Blog

SEPTEMBER 22, 2022

HCP engagement is a top priority for all pharma enterprises due to a drastic change in HCP needs and expectations. They ran about 500 marketing and medical events in APAC by the end of Q3 in 2022. That’s because doctors and healthcare professionals prefer receiving content in different ways. There’s no doubt about it.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

SpotMe Blog

SEPTEMBER 1, 2022

An example of using AI at in-person events is facial recognition software for check-in. API stands for ‘Application Programming Interface’ An API allows different software to communicate with each other and share data securely. An event app menu usually contains icons to access different functions and content. .

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Marketing Automation Services Planning Enterprise Management Work Management 98

Seismic

APRIL 14, 2021

Building alignment across sales and marketing has always been a business challenge. Sales enablement has grown as a critical business function to create alignment between sales and marketing organizations. The solution simplifies content management and discovery. It’s the cornerstone of a sales enablement solution.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services RFP 52

SpotMe Blog

NOVEMBER 3, 2022

This is taking its toll on event planners, strategists, and marketers who are trying their best to create unforgettable event experiences amidst a backdrop of skyrocketing costs and limited resources. From planning and staff to onsite vendor fees, travel expenses, marketing and promotional costs, audio/visual needs, and more.

Template 52

Template Budget Programs Enterprise Management Resources 52

SpotMe Blog

MAY 17, 2023

With 20+ years of experience working alongside 10 of the top 20 leading life science and pharma companies, we know what successful pharma event management looks like. 6 Marketing After making the above decisions, it’s time to start marketing your pharmaceutical meeting. We are creating a pharma meeting planning checklist. “For

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Hubspot

JANUARY 30, 2013

It’s a tough world out there for marketers. A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.

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Enterprise Management RFP Work Management Marketing Management 28

Seismic

NOVEMBER 2, 2018

The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. We have identified 13 tools and vendors to help automate proposals. Expedience Proposal Software.

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Marketing Automation Services Enterprise Management RFP Automation 43

Martech

NOVEMBER 17, 2021

A friend recently asked for advice about dealing with a client and how it was managing its email program. ” Another company is doing an RFP with us. We talk about not just how to do the RFP but also, “What does this enable us to do faster and better? They don’t respect it.” Email isn’t a commodity.

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RFP Privacy Protection Enterprise Management Privacy 120

Content Standard

APRIL 19, 2017

Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut. Research, RFPs, and the Sweet Smell of Success. Not a soul. So, when your phone lights up, you know it’s the boss on the line. Ahh, Google.

Enterprise Management 48

Enterprise Management Work Management Order Marketing Management 48

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? A good digital agency will have a website with the right quality content, not necessarily the most of it.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Personal IT Organization Enterprise Partner/Vendor. Space Management. Inventory Management. Document Management. Web Services. Enterprise Architecture. Time Management. Project Management. Enterprise. Risk Management. Knowledge Management.

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Enterprise Management Opinions Work Management Marketing Management 100

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? So…How do you pick a B2B digital marketing agency? A good B2B digital agency will have a website with the right quality content, not necessarily the most of it.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

Biznology

NOVEMBER 3, 2016

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. A targeted, account-based marketing approach is key in this case. Recent studies show that account-based marketing approaches generate a higher ROI.

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

Ledger Bennett

JULY 24, 2019

With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2019 that will provide the best ROI? When going through the RFP Process make sure to consider the following: Internal/Resourcing: The agency should have a website with Good Quality Content.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 40

6sense

NOVEMBER 9, 2021

Play Bigger’s Dave Peterson was the special guest on a popular weekly live broadcast called CMO Coffee Talk (which airs live at 8am on both the East and West coasts), hosted by 6sense and Heinz Marketing. The more CMOs that understand that they can define and control their categories, the more power the vendors and the companies will have.

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CMO Enterprise Management Work Management Marketing Management 48