Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content.

Creativity 74

Creativity Enterprise Management Buyer Personas Content 74

PathFactory

DECEMBER 17, 2018

In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. What happens after a buyer clicks on your content offers? Let me explain.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. Great question.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

TrustRadius Marketing

DECEMBER 16, 2019

And while tools do offer personalized email and dynamic content, marketers aren’t always satisfied. . Consider features like AI-powered emails, dynamic content, triggered emails, segmentation, nurture campaigns and more. You may need to talk directly to a salesperson to cut through the marketing jargon.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

SnapApp

OCTOBER 28, 2016

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Ashley Taylor Anderson, Content Marketing Institute. This is as true for brand-created content as it is for traditional advertising spots and banners.

Eloqua 48

Eloqua Banners Training Creativity 48

Anyword

NOVEMBER 7, 2018

As a result, many brand marketers and publishers have launched highly successful email newsletter programs that deliver relevant, opt-in content directly to subscribers’ inboxes on a daily or weekly basis. This ensures subscribers see fresh content, and no ad send goes unmonetized. Ad content is no different. 3) It’s effective.

Optimization 53

Optimization Marketing & Strategy Work Management Marketing Management 53

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

SnapApp

MAY 12, 2015

Content loading. is perfect top-of-funnel content. is pretty spot-on decision-stage content. And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content. or “Which pricing package fits my needs?”

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

ANNUITAS

JUNE 28, 2012

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. Instead of promising “everything”, the vendor/consultant community should focus on their sweet spot. It’s All About Revenue – Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

However, automation done the right way with the development of people, process, content supported by enabling technology is neither easy, or quick, and will certainly not be accomplished in 30-days. Instead of promising “everything”, the vendor/consultant community should focus on their sweet spot. It’s All About Revenue – Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

NOVEMBER 18, 2009

Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Leadspace

JANUARY 4, 2017

Real-time content/offer management. Once they do, they’ll be able to measure the impact, optimize it, and shift spend to the content, channels, and influencers they must figure out. Our point-solution analytics off the back end of Exact Target or Responsys, Marketo or Eloqua. We’ve got our predictive analytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

The Effective Marketer

FEBRUARY 15, 2010

Yes, looking at different email marketing metrics is good to give you and your team an overall sense of how others are doing and also to spot trends but you should set your goals based on your overall objectives and historical performance. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! I was at Content Marketing World yesterday and did a presentation on sales content that sells, and one of the questions was, “What the heck is sales enablement? I mean, it’s a no brainer, I’m just fabulous. Matt: That is awesome.

Work Management 55

Work Management Eloqua Marketing Management Training 55

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Your marketing automation tool will keep track of user behavior on your site, spot trigger actions, and trigger emails (or SMS, push notifications ) with relevant content or offers. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Litmus Enterprise customer with Eloqua or Salesforce Marketing Cloud? See it now.

Eloqua 79

Eloqua Privacy Protection Aggregators Click Rate 79

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Litmus

AUGUST 4, 2020

Adobe Marketo, Salesforce Pardot, and Oracle Eloqua occupy the next three top spots. . Since most ESPs don’t have content planning integrated, you’ll need to supplement your workflow with separate tools. The results of the survey proved one thing to be true—there’s no shortage of ESPs for marketers to choose. Dynamic scripting.

Budget Programs 69

Budget Programs Tools Peer-to-peer Work Management 69

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Convince & Convert

MAY 18, 2012

And so, they’re definitely more than what you would get from a Constant Contact, things like that, because they have CRM capabilities, quite robust CRM capabilities built into the system, but yet by their own admission, they’re not Marketo , they’re not Eloqua , they’re not Salesforce at scale, those kind of things.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

The Effective Marketer

FEBRUARY 16, 2011

You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. This nascent industry still has lots of growth to do.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Here are some of the best places to let your video content live. Contents 1. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Here are some of the best places to let your video content live. This effect allows visitors to focus in on the video content by minimizing distractions.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Share content that your prospect has liked or shared online. Everyone knows they should be creating content. Because their competitors are putting out content. Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Provide Value, Selflessly.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Content Standard

NOVEMBER 3, 2015

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP to offer unique content to targeted segments. Such as: What content topic or format do your leads prefer? Provide Value, Selflessly.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. I disagree.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. I literally had tracing paper and I had every year’s MQ and I stacked them up and all the dots stayed in the same freaking spot, they moved imperceptibly.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

FEBRUARY 16, 2021

And people love the idea of being able to not only listen to a call, but to search for a word and see where it came up and listen to the call the double speed and see, just like a table of contents you might get on a book, we can do that to a call now. He founded Eloqua. Jason Widup: Yeah. Well, it’s interesting.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52