strategy 
ViewPoint
MARCH 1, 2016
Revenue projected from the “write content and they will come” mentality is overestimated. Over-confidence in the impact of inbound-only strategies on revenue, including percent of new revenue that will come from inbound sources. However, that is overly simplistic and lacks critically important metrics.
ViewPoint
SEPTEMBER 24, 2015
Marketing provides air cover by nurturing and educating their known universe of prospects. They produce the content and materials that help lure contacts at the company into deeper conversations with sales. You’ll need to develop content that specifically speaks to the needs and challenges of companies on a one-to-one basis.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
MAY 29, 2012
Marketing automation can be used to sell education and services (client buys XYZ Class 101, automatically gets offered XYZ Class 201 in four weeks). Keys to SAP’s new marketing approach (culture eats strategy for breakfast, lunch and dinner): Control the message & orchestrate the conversation. Educational and fun.
ViewPoint
MARCH 20, 2014
The content does not speak to any pain point or need the customer is facing. It quickly became the most popular content on my site. Because it''s hyper specific content. Because it''s hyper specific content. If you want to attract better inbound leads you need to make your content more targeted and specific.
ViewPoint
OCTOBER 11, 2012
The core challenge is really driving that demand process through the organization which is a holistic approach of people, process, content and technology—and having marketing and sales work in a collaborative fashion in each of those areas. Get Involved in the Dialog and Shape the Conversation from an Education Standpoint.
ViewPoint
APRIL 18, 2012
His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Click to start video at this point —Asked outbound vs. inbound strategies, Trip says, “Inbound versus outbound.
ViewPoint
JULY 7, 2015
I have no decision making authority, but I get a high lead score because I am on your website a lot and interact with your content, sometimes I even engage in conversation with your sales team. The No Marketing Strategy Approach. Here’s why: Most companies don’t have a documented content marketing strategy. We liked that.
Expert insights. Personalized for you.
159 
Let's personalize your content