LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Tomorrow People

MARCH 13, 2018

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Planning 268

Planning Content Work Management Paid Search Agency 268

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

ANNUITAS

MAY 31, 2023

.” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Marketing Insider Group

AUGUST 20, 2019

We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. With your buyer looking for a solution to their problem, you need to supply them with relevant content. Your audience craves great content.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. The biggest challenge for nurturing appears to be content, with 44% citing a difficulty creating enough relevant content.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

MAY 15, 2017

Like many things, this logic holds true for content marketing. The reason content marketing has been around for so long is that it works. A brand message shared on an employee’s personal social network is reshared 24 times more than when the same content is posted by the brand. The Case for Employee Advocacy. Nielsen ).

Work Management 129

Work Management Thought Leadership Content Marketing Management 129

Convince & Convert

AUGUST 27, 2015

Content Before Product. Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. Jon understands that quality content is essential to creating awareness and build Engagio as a player in the account-based industry. In This Episode.

Top of Funnel 140

Top of Funnel Personalization Content Marketing Eloqua 140

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

PathFactory

JUNE 29, 2020

Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. We decided to split the eBook into more digestible chapter based assets, rather than distributing it as one giant PDF. How to make it happen in PathFactory + Marketo. Has Read Part 1” and “02.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. Marketo is a sponsor of the inaugural event—and for a good reason. the entire way brands and ad agencies think has been turned upside down.

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

APRIL 20, 2018

And content marketing plays a big role in this. To get the best results, your content marketing efforts need to run like a well-oiled machine so you can focus on the big picture, do your job better, and achieve more. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Martech

MAY 6, 2022

Ceros, the interactive content platform, has announced new integrations that will enable direct delivery of its creative content to the sales enablement platforms Highspot and Showpad. Ceros offers a collaborative digital canvas for the creation of interactive and animated content with no coding required. What Ceros does.

Marketing Automation Services 64

Marketing Automation Services Landing Pages Marketo Paper 64

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

AUGUST 27, 2018

To help, I’m going to share five steps that your marketing team can take to start creating personalized content experiences to reach and engage your target accounts. Organize Your Content. Take a look at the content you have—how much of it can be leveraged to create engaging experiences for your target accounts? Direct mail.

Account Based Marketing 98

Account Based Marketing ABM Personalization Ideal Customer Profiles 98

SmartBug Media

DECEMBER 15, 2020

It helps you understand where leads are coming from, which content they are engaging with most, and what content is converting those leads. Thirty percent of the credit is distributed to all three of these touchpoints. The remaining 10 percent is distributed to any other interactions along the way. Bizible Application.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Marketing Automation Services Tools 98

Contently

APRIL 13, 2017

I have a catalogued list of my favorite content marketing SlideShares. I’m talking about Why Content Marketing Fails , by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. Then, that piece of content would have 65 leads influenced.

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing. Click To Tweet.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

ClickZ

JUNE 15, 2020

DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. Marketo, Adobe’s marketing automation platform, is another example of how predictive analytics can help marketers save time and reduce errors.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Oktopost

MARCH 11, 2020

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. Creating Content That Resonates. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Webbiquity

FEBRUARY 5, 2021

As your audience shifts and distributes itself into different segments over time, old conversion triggers will slowly lose their efficacy. Frame concise and actionable content, comparisons and advantages on top of clear distinctions that matter more than features and tangible value. Image credit: Marketo.

B2B Sales 261

B2B Sales Top of Funnel Conversion Peer-to-peer 261

Oktopost

FEBRUARY 28, 2021

This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language. Creating Content That Resonates. In addition, the data from your social employee advocacy program should not live in a silo.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. It’s ideal for distributed processing of massive datasets, often used with Hadoop (an open-source framework that implements MapReduce.)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Inbox Insight

AUGUST 1, 2017

Although there are a large variety of strategies to produce leads, many businesses are prioritizing content marketing to generate higher qualified leads. 93% of B2B companies say that content marketing generates more leads than traditional marketing strategies ( Forbes via Marketo ). Write your content well. Have a plan.

Sales Qualified Leads 75

Sales Qualified Leads Marketing Qualified Leads Lead Scoring Lead Ranking 75

Adobe Experience Cloud Blog

MAY 8, 2019

So, how does Marketo define demand generation? This process involves a range of lower funnel content that will establish your brand proposition, such as PPC advertisements, SEO optimizations, and 3rd party intent data. Once you cement your goals and audience, it’s time to plan and produce content for each stage of the marketing funnel.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

ViewPoint

MARCH 19, 2018

We know geo distribution, client and platform by user.”. The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. With a bit of creativity and stakeholder input, you can take content production out of the “too hard” basket. Something old, something new. The how-to.

Press 52

Press Copywriting PR Content 52

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Leadspace

MAY 15, 2024

The fact is, creating and distributing highly-personalized content at scale depends on an accurate foundation of buyer data. Our direct integrations with Salesforce and Marketo ensure you have all the firmographics, technographics, intent and hierarchy data you need at your fingertips, right there in your CRM and MAP systems.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Support is available online and 24 X 7.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Content Creation. Content Promotion. Creating content is just one piece of the puzzle. Author: Cameron Jahn Live video has tremendous power to bring people together.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content. Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174