sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Directive Agency

DECEMBER 19, 2018

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero. Efficient and effective marketing strategies are one of the most sought out assets for every company. What is the Marketing Mix? Depending on the marketer, the number of specific “P’s” changes.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

seo.co

MAY 15, 2023

In fact, the common phrase digital marketers have used for websites looking to get more exposure has always been, “focus on the longtail!” In addition, those top-of-the-funnel informational queries can more easily be answered by AI than ever before. ” AI is changing that game.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Heinz Marketing

NOVEMBER 9, 2021

Removing friction across digital channels is important to staying top of mind for B2B customers. Companies that rise to meet these new consumer expectations — while differentiating themselves from competitors — will become leaders in their markets. Personalization is taking the B2B marketing landscape by storm.

Marketing AI 111

Marketing AI Research Conversion Marketing Management 111

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . I recently sat down with Rishi Dave to discuss his fascinating insights and experience with content experimentation.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Martech

JULY 18, 2023

With an omnichannel approach to advertising, brands can charm consumers no matter what device they’re looking at, or how far down the consideration funnel they are. And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix.

Paid Search Agency 96

Paid Search Agency Paid Social Agency Funnel Advertising Advertising Funnels 96

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Let’s dive in.

Top of Funnel 118

Top of Funnel Branding Brand Identity Advertising Agencies 118

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season.

Optimization 82

Optimization Campaigns Planning Funnel Advertising 82

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. Understanding B2B Demand Generation: B2B demand generation involves the process of identifying and engaging potential customers, nurturing them through the sales funnel, and converting them into loyal clients.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Lake One

SEPTEMBER 29, 2022

Marketing is a lot to juggle, from paid advertising and SEO to social media and content development. If your team struggles to deploy a marketing strategy and can’t seem to stay organized, you might benefit from creating a digital marketing roadmap. What is a Digital Marketing Roadmap? Buyer Persona.

Paid Search Agency 52

Paid Search Agency B2B Marketing Planning Buyer Personas 52

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. This is a great analogy of how lots of brands first approach influencer marketing.

Planning 266

Planning Tips Top of Funnel Work Management 266

Conversica

NOVEMBER 29, 2022

Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. Lead nurturing primarily focuses marketing efforts on cultivating relationships with leads that are not yet ready to buy, and maintaining a connection until they are. .

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Starting at the top, you need to get an idea of how visible you are in the market.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Create quality content: Add value for your readers with informative, relevant and engaging articles. Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Strategic-IC

MAY 8, 2018

How can you ensure your marketing campaigns will deliver ROI? When planning a marketing campaign, it’s the Marketing Director’s responsibility to ensure the strategy will deliver on financial goals. Define The % of Total Revenue that your Marketing Campaign is Responsible For.

Lead Ranking 101

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 101

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Digilant

JULY 10, 2022

This is great news for companies with omnichannel marketing strategies designed to follow individuals as they move through their daily routines. But too many marketers have focused their omnichannel strategies entirely on the online world. Out-of-home (OOH) advertising still has a lot of power — especially when it’s made digital.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? B2C marketing space? Register for the webinar here: [link].

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Adobe Experience Cloud Blog

MARCH 5, 2018

As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. Buyer Journey Velocity Defined.

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Bannerflow

OCTOBER 7, 2021

Congratulations to Telenor for it’s summer campaign for the Swedish market. Worldwide, Telenor Group has 188 million customers, with Sweden just one of its markets in the Nordic region. We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad.

Display 98

Display Campaigns Banners Best Practices 98

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. This has further fueled the need for more content. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. Who’s right? Everybody, and nobody.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Choozle

NOVEMBER 3, 2021

Brands and retailers across the board have adapted their marketing strategies to accommodate shoppers’ new priorities throughout the season. With competition higher than ever before, marketers need to leverage every opportunity to reach consumers and build meaningful relationships during the holiday season.

Optimization 52

Optimization Campaigns Planning Funnel Advertising 52

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Two-thirds of sales and marketing leaders plan to increase their investment in video.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. And why wouldn’t they?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Tracking for campaigns. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Tracking for campaigns. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Optinmonster

MARCH 21, 2024

How To Set Up Google Ads Retargeting Setting up a Google Ads retargeting campaign can initially seem daunting, especially if you’re new to digital advertising. By categorizing your audience based on their behavior, interests, or stage in the sales funnel, you can tailor your ads to speak directly to their specific needs or concerns.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Convince & Convert

FEBRUARY 27, 2015

Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. But those catching on are seeing a real, and measurable, impact on their marketing and sales goals, not just higher view counts. billion videos in 365 days.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Two-thirds of sales and marketing leaders plan to increase their investment in video.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Hubspot

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Marketing Attribution 99

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 99

The Marketing Blender

MARCH 15, 2021

But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Starting at the top, you need to get an idea of how visible you are in the market. Know your revenue ratios*.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89