NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

DemandBase

OCTOBER 23, 2018

According to a SiriusDecisions survey, 62% of B2B companies are beyond pilot mode and into a full ABM program. To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. Provide real time updates of who is on your website and what content their buyer is most interested in.

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Personalize content campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. See common benefits below. You’ll boost sales prospecting efficiency. PartnerTap.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. A New Home for Valuable Content. LinkedIn posts are fleeting.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Martech Advisor

SEPTEMBER 13, 2019

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer. The Next Big Thing in Marketing. Incentive Recommendations for Consumers.

Marketing AI 111

Marketing AI Auto Responder DemandBase Click Rate 111

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

SnapApp

JULY 11, 2017

Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . Research conducted by HubSpot made it clear that salespeople are no dummies. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Source: Demandbase. .

Buy 70

Buy Process B2B Peer-to-peer 70

Full Circle Insights

SEPTEMBER 12, 2022

According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts. According to research from the ABM Leadership Alliance and ITSMA , 76% of marketers saw higher ROI with ABM than any other marketing strategy. Learn more. . . > Demandbase ABM. That’s because it works.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

MARCH 6, 2017

AI applications vary in sectors and industries, reflecting the different states of AI research and implementation. Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Buyers are becoming more sophisticated.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Business Brainz

JULY 11, 2021

Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them. Both account selection and insight on those accounts are dependent upon desk-based research. This is however a generic definition.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

JUNE 24, 2020

In fact, one Pew Research Center survey found that 53 percent of adults believe the internet has been essential during the pandemic. Using this information, you can design your ads to feature content that is made specifically to engage Instagram’s user base and connect on a deeper level.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Pam Didner

APRIL 30, 2019

One of the biggest commonalities that marketers can use to support sales is content. Marketers use content to build awareness and educate their buyers. Sales use content to validate their points and substantiate product promises and claims. Content is also as critical to marketing effectiveness as it is to sales’ success.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

NuSpark Consulting

APRIL 13, 2012

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Lake One

JUNE 25, 2020

DemandBase found companies that have been using ABM for at least 1 year saw an increase in revenue of 10%, 19% of those surveyed saw revenue growth in excess of 30%. . Engineers, for example , nearly 87% report getting at least some of their work content from the video. Content Isn’t Optional. Video Video Video.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

KEO Marketing

OCTOBER 3, 2017

ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. Researchers expect this upward trend in spending to continue in 2017. As ITSMA’s research found, ABM can deliver the highest ROI of any B2B marketing program.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Leadspace

JANUARY 17, 2017

Intent” is behavioral information collected about a person’s activities online which combines “topic” and “context” data. Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. So, what is intent data? The IP address is then mapped to company name.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. and finish with part three (People, Process and Content … then Technology).

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Create or have existing content that addresses pain points. You may have had a solid piece of content and the perfect buyer personas. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. Ability to create or have existing content that addresses pain points. Now, using LinkedIn’s Sponsored Content Ads, put all these items together and launch your campaign!

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Content4Demand

SEPTEMBER 29, 2020

One interesting finding is that 30% of the B2B professionals surveyed have actually accelerated purchases to meet changing business needs. And we need to create lots of content fast! Marketing surveys offer a way for B2B content marketers to understand their buyers’ changing priorities and their new pain points.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

TrustRadius Marketing

MAY 31, 2022

According to Forbes, almost 3 out of 4 enterprises spend up to 20% of their tech budgets on intelligence-related research. . Market research tools are essential when it comes to segmenting your market. These resources include interviews, surveys, focus groups, polls, and email campaigns.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

DemandBase

AUGUST 18, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. What the research shows. Seventy-two percent of companies surveyed increased their ABM budget, according to a study from the ITSMA and ABM Leadership Alliance.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Martech

MAY 10, 2022

This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about the inconveniences inherent to our current working culture and environment. Take the 2022 MarTech Replacement Survey today! Let us know! The ubiquitous form.

Work Management 97

Work Management Marketing Management Tips Vendors 97

NetLine

AUGUST 2, 2023

There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SWZD

OCTOBER 16, 2019

Jeanniey described a powerful experience soon after starting: “Right after I joined, I attended a health and benefits update seminar for a local HR group and listened to a man sharing insights about a recent survey his team had done around things like mandatory benefits versus voluntary benefits. We like to use a lot of client case studies.”.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Lake One

SEPTEMBER 10, 2020

Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey. The content you create serves many purposes: create brand awareness, generate leads, build credibility with buyers, and much more.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Content marketing for manufacturers, in its simplest form, is creating content that answers your potential buyer’s questions early in their research process and throughout the buying journey. The content you create serves many purposes: create brand awareness, generate leads, build credibility with buyers, and much more.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Martech

APRIL 15, 2022

B2B marketing often relies on educational content to communicate with business clients. Ultimately, you need to remember that the most important element is to personalize the content for your audience. Content marketing. Create content that is relevant to their needs and speaks the language of their industries.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

SnapApp

JUNE 6, 2017

Prospective buyers didn’t have access to things like pricing, specs, customer reviews, or competitor information. While buyers were limited in the information they had access to, sales reps also had limited information on the prospects they were cold calling. . Source: Demandbase deck based on Demand Gen Report survey ). .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

Full Circle Insights

SEPTEMBER 8, 2021

At any given time, marketing leaders might be obligated to: Have a precise, data-informed understanding of the market dynamics that drive results, including the business’s position relative to competitors. Be fully informed about product development, the ideal customer profile (ICP) and how well the current customer base matches with the ICP.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96