PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Generating Leadership and Educational Focused Content. We no longer put together a 3-page article talking about how great XYZ product is.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. How can I get something out of nothing?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. We must adapt and create ads that drive the value in-feed — or promote existing organic content. Lead forms Lead forms are still crucial.

Efficiency 96

Efficiency Marketing Automation Services Lead Ranking Brand Identity 96

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Inbox Insight

APRIL 19, 2021

Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. It can also hamper the scope of B2B demand generation campaigns as limited counts mean smaller available reach. How are senior B2B marketers using Content Intelligence to uncover viable lookalikes?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Inbox Insight

DECEMBER 21, 2023

Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation. In fact, almost half of these respondents view intent data as the heart of their entire B2B marketing operation. Intent data is the means to combat this.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Inbox Insight

SEPTEMBER 10, 2021

How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. It leaves B2B marketers questioning: how effectively they can identify real-time need that shapes buyer behaviors.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. I wanted to leverage voice-of-customer content,” he said. “But

Buying Cycle 97

Buying Cycle Intent Ideal Customer Profiles Planning 97

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The Heart of RevOps is Revenue. B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

PureB2B

JUNE 21, 2022

Think of permission marketing as if it’s the process of sales prospecting for “in-market” buyers. But if you already have a database of highly qualified leads or in-market buyers, the amount of time and work you need to invest in making a sale is dramatically reduced. The marketing model may be different.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? How should you interpret these tech buyer investment intentions?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

PureB2B

MAY 19, 2022

Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. B2B buyer’s journey. These materials are highly sought after by B2B buyers looking to research suppliers. You can also use?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. For decades, creating content based on a lead’s spot in the funnel was the norm.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

PureB2B

MAY 30, 2022

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. If that’s not stressful enough, SDRs also face a myriad of challenges that could really put their sanity to the test: Misalignment with marketing. Custom Content Creation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

DealSignal

AUGUST 26, 2020

That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.” It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. What Specific Content Has the User Interacted With?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

B2B Marketing Directions

SEPTEMBER 13, 2020

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Using a content download or ungated piece of media can go a long way with your buyers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

NetLine

MARCH 7, 2022

NetLine’s Intent Discovery is a sales acceleration tool designed to capture first-party intent data at the buyer-level generated by the collective consumption behavior occurring across 13k+ pieces of gated content. . Through Buyer-Level Intent Discovery, you can tap into our networks’ entire universe: . Billions of data points.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

DealSignal

SEPTEMBER 7, 2021

By identifying new areas of potential growth, you can position yourself to step ahead of your competition and potentially branch into verticals with burgeoning demand. Tip #2: Get Clear On Your Marketing Goals What are you trying to accomplish? By producing SEO blogs and video content?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

PureB2B

MAY 30, 2022

A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers. Nearly half of B2B marketers in our recent survey said that intent data helps sales to prioritize leads. Take Breaks Regularly.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

6sense

JANUARY 14, 2016

The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Instead, marketing must convey the value proposition of their work and provide a success playbook to ensure sales can capitalize on the demand being captured by the marketing team.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Tony Zambito

DECEMBER 20, 2015

There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation. This is telling in the sense that buyer personas are still being “siloed” in marketing.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

6sense

JUNE 22, 2017

To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. But there’s even more good news – and helpful tips for B2B sales and marketers – coming out of this Wave. So you can succeed. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Terminus

AUGUST 25, 2022

We fought our way through a global pandemic for which there was no marketing playbook and we saw a good chunk of our pipeline erased as in-person events were canceled, the virtual market became flooded with content, and we seemed to be up against a new socio-economic crisis each week. Demand generation programs have a place.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Demand-Generation Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Adobe Experience Cloud Blog

JUNE 6, 2016

The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else you can think of. Yet, what I found to be most interesting were the key themes discussed among the great marketers that attended.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

6sense

JULY 17, 2017

The report was designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects. But it also revealed a growing demand for predictive analytics – because early adopters are seeing their efforts turn into “real, measurable results.” Just give us a shout.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48