B2B Marketing Directions

SEPTEMBER 13, 2020

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. But for everyone else, it’s a pretty crappy experience.

Efficiency 85

Efficiency Marketing Automation Services Lead Ranking Branding 85

Inbox Insight

APRIL 19, 2021

Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. It can also hamper the scope of B2B demand generation campaigns as limited counts mean smaller available reach. How are senior B2B marketers using Content Intelligence to uncover viable lookalikes?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Why top advertisers think like investors and scientists They say B2B marketers wear many hats—email guru, SEO wizard, content machine, and more. For decades, creating content based on a lead’s spot in the funnel was the norm.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59