Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. Location: Bethesda, MD, USA. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. What events does your target audience attend?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. While by no means an exhaustive or definitive list, it’ll get you started in the right direction.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Be sure you’re incorporating your keywords into all your content. What went wrong?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

Only B2B

FEBRUARY 7, 2018

40+ Demand Generation Blogs You Should Follow Now! Demand generation is one of the arching umbrellas of strategies consists of numerous ideas and strategies to generate demand for your business. You probably must be searching for all demand generation blogs possible to read and capture the best you can.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Generation Gartner 48

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Earning attention requires targeted, personalized communications. Manager, Demand Generation CoE & Strategy, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. 3) why @marketo ? Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You need to give your whole organization the tools, training, and content to engage with your customers. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. You can also follow Jep on Twitter ( @jepc ). Tell us a little bit about how you got into demand generation , and what you like most about it. Last year I started my weblog: " LeadSloth on Demand Generation ".

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

FEBRUARY 22, 2017

Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. Sure having Facebook, Twitter, and all these social networks is great. It’s a bit nebulous.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. An alert to our social media writer to engage the prospect on Twitter.

Demand Generation 40

Demand Generation Account Based Marketing ABM Buyer Personas 40

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He built a devoted fan base of more than one million Twitter followers by tweeting from the ISS, and his version of David Bowie’s “ Space Odyssey ” has more than 26 million YouTube views. 6-7 in San Francisco. About Vidyard.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. An alert to our social media writer to engage the prospect on Twitter.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. An alert to our social media writer to engage the prospect on Twitter.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. An alert to our social media writer to engage the prospect on Twitter.

Account Based Marketing 40

Account Based Marketing ABM Campaigns Demand Generation 40

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? What innovative or overlooked demand generation tactics do you think will become more important in 2009?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Heinz Marketing

JANUARY 3, 2018

A few comments on format and organization: You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc. And since our demand generation efforts are so closely tied to content as well, there’s overlap in a few of these categories. Content Amplification.

Godaddy 44

Godaddy Marketing Analytics Tools Work Management Zoominfo 44

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Adobe Experience Cloud Blog

JULY 3, 2015

Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. Incentivizing your partners as well as making the entire process easy for them is important, which is why we here at Marketo have a gamification program. Good question! What does this mean?

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Ambal's Amusings

MAY 5, 2010

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. Take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 19, 2009

Twitter is a hot topic for marketers right now, but B2B marketers often have questions about why they should use Twitter, when and how to get started, who should be handling these efforts, and what content to promote. keeping analysts updated on new Marketo information. keeping analysts updated on new Marketo information.

Twitter 48

Twitter B2B Marketing B2B Social Networks 48

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He built a devoted fan base of more than one million Twitter followers by tweeting from the ISS, and his version of David Bowie’s “ Space Odyssey ” has more than 26 million YouTube views. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Or can you get away with a link to content, perhaps content that’s not even your own? Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. He built a devoted fan base of more than one million Twitter followers by tweeting from the ISS, and his version of David Bowie’s “ Space Odyssey ” has more than 26 million YouTube views.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Best marketing and content marketing conferences through 2019. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120