Content Database Marketing Facebook Segmentation 
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.
Customer Experience Matrix
SEPTEMBER 17, 2009
Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media.
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ANNUITAS
NOVEMBER 18, 2020
Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. It was like magic for marketers.
The Point
SEPTEMBER 6, 2011
Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.
Customer Experience Matrix
DECEMBER 14, 2016
BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. The messages can include different forms of dynamic content including recommendations, coupons, and banners. but kept the name for itself.
Customer Experience Matrix
SEPTEMBER 9, 2009
This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential.
The Point
JUNE 1, 2010
The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? B2B games are one of our fastest-growing segments. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Absolutely. HS: Thanks Mark!
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