Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

MARCH 26, 2014

The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. I think some deeper distinctions about content can help here.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

MARCH 7, 2012

I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. I’m immediately buying copies for my people and to use with customers. I read it in a couple of hours on a plane ride.

Paid Search Agency 120

Paid Search Agency Resources Content Marketing Planning 120

Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

JUNE 13, 2012

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. Blogs have emerged as the best way to create for content marketing. Where do you focus?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Avitage

MARCH 7, 2012

Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. They then buy from us.

Practices 120

Practices Content Marketing Best Practices Content 120

Avitage

MARCH 7, 2012

Marketing professionals who are trying to understand the principle behind content marketing can take a lesson from Clayton Christensen of the Harvard Business School and his “jobs-to-be-done” marketing ideas. Both product design and content share similar problems. IDG reports IT buyers find relevant.

Merchandising 120

Merchandising Content Comparison Demographics 120

Avitage

OCTOBER 21, 2012

This should give them some confidence that the strategy to produce 200 videos for the channel strategy is viable. Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work. Our production model will be similar to that used by publishers.

Advertising Channels 120

Advertising Channels Planning Video Marketing Custom Publishing 120

Avitage

OCTOBER 21, 2012

This should give them some confidence that the strategy to produce 200 videos for the channel strategy is viable. Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work. Our production model will be similar to that used by publishers.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Avitage

MARCH 7, 2012

At our recent SMEI breakfast we had an excellent conversation on customer — and video — interviews. As a result, I suspected that most B2B marketing professionals don’t have a successful framework for thinking about, much less acquiring, effective customer interviews for marketing and selling content.

Planning 120

Planning Content Case Study Case Studies 120