Exo B2B

MAY 25, 2017

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Buffer : Buffer is the ideal, easy to use application to share content on your social networks!

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Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. The social media landscape offers a virtual goldmine of customer intelligence. Another more common way to think of it is solving for who, what, where and when.

Ideal Customer Profiles 181

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Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. But first, what are vertical networks? But first, what are vertical networks?

Verticals 96

Verticals Social Media Media Social Networks 96

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. And don’t forget about social listening.

Social Media 95

Social Media Features Media Curation 95

Valasys

AUGUST 7, 2023

UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from.

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User-Generated Content Generation Lead Scoring Lead Ranking 52

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech Advisor

MARCH 20, 2020

Overwhelming amounts of content confuse buyers and sellers alike. Overwhelming Content. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time. Role of AI In Driving Sales Through Content.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Scoop.it

JANUARY 23, 2020

In this guide, we’ll show you how the content you create and curate can help with your employee engagement, reduce employee turnover, and create a sense of belonging for your employees. Take your onboarding to the next level with content. This is possible thanks to content. What’s the role of content here?

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Paid Search Agency Curation Peer-to-peer Thought Leadership 87

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

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User-Generated Content Generation Copyright Content 104

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom. . •

Social Media 206

Social Media Promotion Creativity Media 206

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). Learn what content works—and what doesn’t.

Analysis 136

Analysis Marketing & Strategy Advertising Benchmark Comparison 136

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. As of June 2019, Facebook has grown to have 2.38 engagement rate.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Marketing Insider Group

OCTOBER 27, 2011

So I think they know what they’re doing when it comes to future trends in the online world. And Mary has been nailing it each year with her analysis of the latest online trends. And this will affect everything from apps to search to advertising to social networking. Globalization Continues. Audio-ization?)

Web 2.0 100

Web 2.0 Trends Mobile Advertising Paid Search Agency 100

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

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Stats Content Marketing Content Curation 100

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Effectiveness 226

Effectiveness Peer-to-peer Guidelines Thought Leadership 226

Circle Studio

MAY 26, 2022

Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. Provide Educational Content.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. They have to compete more strenuously for the market’s attention and have an advanced content ideation strategy just to keep up with their competitors.

Curation 145

Curation Content Distribution Trends 145

Webbiquity

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

EveryoneSocial

APRIL 26, 2021

And the data over the last few years backs that up: 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands A recommendation from a friend or family member makes 83% of Americans more likely to purchase that product or service. Trending posts from employees.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Seismic

OCTOBER 18, 2023

Showcase tentpole moments on your corporate accounts and enable your employees to authentically speak to the value and outcomes of those tentpole moments, as well as less critical activities, to their social networks. Neither will exclusively sharing your company’s corporate-sponsored content.

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Marketing AI Work Management Tips Marketing Management 59

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

sagefrog

APRIL 2, 2024

It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. At Sagefrog, we’ve curated a comprehensive MarTech stack comprising the industry’s leading tools and platforms.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Televerde

JUNE 22, 2021

With the right tools, you can focus your time on growing your business instead of curating content for social media. Automating your social media ensures you are posting the right content at the right time to reach your audience. Automation also cuts down on the slow content curation process.

Social Media 64

Social Media Automation Tools Personalization 64

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. Here are some best practices for sharing content on LinkedIn. The content on your LinkedIn page should be about your organization or your industry.

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Linkedin Practices Best Practices B2B Thought Leadership 52

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Make data-driven decisions.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Sprout Social

MAY 18, 2022

This will help you build a valuable network. Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. To know if your content is resonating with them, look at your engagement rate performance. Follower engagement rate. Click-through rate.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. There will be every kind of martech platform from content to influence to ads to social to AI to analytics, CDP and so on. Statista ). They love it!

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B2B Advertising Agencies Paid Search Agency Co-Registration 95

ClearVoice

JANUARY 26, 2021

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. The choices we seemingly make on our journey through our social network are, to put it simply, not our own. Quite the opposite. Where are they?

Social Media 116

Social Media Paid Content Training Media 116

Content4Demand

FEBRUARY 9, 2021

Well, I’m here to tell you that when you invest in a podcasting strategy and develop a consistent calendar, you give your team a wealth of new content and insights that you can reuse in the long term. Others will want to get a quick idea of the content to make sure it’s relevant. Combine Insights in Trend Assets.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Content Standard

FEBRUARY 27, 2016

Spawned from social media , fear of missing out—popularly dubbed “FOMO”—describes the anxiety users feel about missing out on exciting or interesting activities that might be happening elsewhere. For content marketers, the most promising approach is likely No. FOMO Explained. ” The song? FOMO Marketing.

Trends 42

Trends Storytelling Trigger Marketing Social Media 42