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The New Brand Investments

Ambal's Amusings

" Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Over the last 10 years, marketing investments have moved from brand advertising to highly measurable direct methods. Jon Miller 's Marketing Action for 2010. Over to you.

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Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing

Hinge Marketing

Word of mouth marketing is being transformed: There was a day when networking at the country club, church or local chamber event could connect someone with prospects, and prospects could quickly investigate the reputation of a provider. With the average cost-per-lead substantially lower for inbound marketing.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick.

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Improve B2B Social Media With User-Generated Content

Schubert B2B

Next, the company then gathers all of the submissions and posts them across its B2B social media platforms. User-generated content posts are essentially free, word-of-mouth referrals — AKA the best kind of referrals. Ultimately, showcasing their followers using the product. Why it Works. See it in Action!

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? Activating brand advocates.

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Confessions of a Former Ad Exec: There Are Not Enough Quality Content People

Contently

Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” My sense in the whole environment is that 50 percent of those [agency] folks are not good at content marketing. I don’t think content and campaigns go together.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

August 12, 2010 (766) Why Social Supports Email in the Interactive Marketing Hub September 22nd, 2010 Content Lessons Learned From 25 Popular Blog Posts September 21st, 2010 Why Are Companies Not Valuing Judgment As A Critical Element September 20th, 2010 5 Step Process for Social Media Success September 15th, 2010 Why Social CRM Needs to Be Less About (..)