Cognitive Surplus - Use Social Connectivity to Change the World.
Convince & Convert
JUNE 29, 2010
[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.
Convince & Convert
JUNE 29, 2010
[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.
Industrial Marketing Today
SEPTEMBER 13, 2010
One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.
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Convince & Convert
JULY 27, 2010
RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. I couldn’t write Katie Van Domelan’s post about social media listening tools. You would be entirely wrong. Visits are up. Page views are up.
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.
Convince & Convert
MAY 27, 2010
Now, you can track number of “likes and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.
Convince & Convert
JULY 28, 2010
Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.
Convince & Convert
FEBRUARY 19, 2010
For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free.
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