Remove Content Marketing Remove Link Building Remove Paid Content Remove SERP
article thumbnail

And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

article thumbnail

7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Link Building: 11 Expert Tips to Drive More Traffic

Optinmonster

For your online business to succeed, your target audience must be able to easily discover your website in search. To accomplish this goal, you need to optimize your link building strategy, which is a vital part of any effective SEO plan. Links are the backbone of the web, but not all links are created equal.

article thumbnail

Autopilot Link-Building: How To Create Content That Attracts Links Organically

Animalz blog

Manual link-building isn’t for the faint of heart. It’s a disheartening process many content marketers have to endure. Create linkable content you know people want to reference on topics that naturally attract high-quality backlinks. Know Your Audience Your product’s audience is not your link-building audience.

article thumbnail

SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

article thumbnail

How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

article thumbnail

Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. of all website traffic.

SEO 219