Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What is the value and ROI of marketing automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. It’s time to do more with less effort, and get the most out of every piece of content you create. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules: It is not promotional – promotional materials will neither excite nor inspire, both critical com­ponents of content marketing.

Rules 48

Rules Paid Search Agency Content Marketing Content 48

Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar.

Top of Funnel 48

Top of Funnel Content Marketing Lead Scoring Lead Ranking 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

As such, inbound marketing provides an effective foundation to a comprehensive demand generation strategy when integrated with more targeted, outbound activity as well as systematic lead qualification and lead nurturing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Mapping Content to the Buying Process - Slidecast. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Which, in turn, brings in new qualified leads without having to leave the office. It’s called repurposing !

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content. Please join the conversation in the comments section below.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 30, 2010

But because B2B sales conversions are based on building relationships, content can help your organization be recognized as a thought leader and trusted resource. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Valasys

DECEMBER 2, 2019

We have brought together the go-to library of resources for B2B marketers focused on optimizing their core bottom-lines such as Return on Investment (ROI), efficiency & subject matter expertise: 1. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

NetLine

AUGUST 2, 2023

Ignite Your B2B Lead Generation with These Rocket-Fueled Strategies Having covered some essential B2B lead definitions, let’s explore a few approaches to turbocharge your revenue growth and fuel up your pipeline. Image Caption: Great content remains key to effective B2B lead generation.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Conversica

MARCH 12, 2019

Optimize their marketing operations and campaigns based on real business KPIs (pipeline) vs vanity metrics (eg email opens, impressions). With technologies like Bizible from marketo or Datorama from Salesforce. So far marketing has been done in a manual form, testing only 3-4% of what’s possible. .” ” Vidyard.

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

ClearVoice

OCTOBER 28, 2019

What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. percent or higher. The sky is the limit…. So, how exactly do you do this?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Hinge Marketing

DECEMBER 29, 2015

The term “marketing automation” describes itself in that it automates marketing tasks. Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. You’ve probably experienced marketing automation and didn’t realize it.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. White Papers. White papers tend to have a more technical slant.

Lead Generation 142

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 142

SnapApp

DECEMBER 12, 2017

Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. This will give marketers a better idea about why their campaigns are effective. Macon Raine - A B2B Marketing Agency | Managing Director. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Adobe Experience Cloud Blog

MAY 21, 2013

Without content however, getting the most out of marketing automation can be a challenge. The more you create, the more archived content you have to draw from, and the more you can achieve with marketing automation. How else do you use content? Content Marketing' Enabling Sales.

Top of Funnel 48

Top of Funnel Lead Nurturing Lead Generation Sales Qualified Leads 48

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Inbox Insight

JANUARY 5, 2023

Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Blogging Lead Generation Strategies.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98