Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how.

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Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Let’s break down what it offers: Content discovery. Stay updated.

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Paid Content Budget Programs Research Marketing Analytics Tools 258

Brandpoint

FEBRUARY 2, 2021

We understand this struggle within our own internal marketing team, as well as when we work with clients. So, in 2018, we published an eBook titled The Content Marketing Operating System. What is the Content Marketing Operating System?

Content Marketing 133

Content Marketing Process Planning Paid Search Agency 133

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

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Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? There’s 4 main reasons why you should start creating video content ASAP.

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Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% Robots aren’t here to take our jobs. will have tried it by the end of 2023.

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Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization.

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Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. Publish Quality Content Consistently.

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Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Even if an expert has time to help you, they might not be motivated to do so. Show how the content will enhance his or her brand. Count me in that group. Many sourcing calls are only 30 minutes long.

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Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

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Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

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Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

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Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: SuperOffice.

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Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

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Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers. Quick Takeaways.

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Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

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Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. How can I use DAM to automate processes? How will I communicate DAM processes to users?

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Zoominfo

MARCH 5, 2021

That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

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Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Alfred Lua, content crafter, Buffer.

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Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Google Analytics for Content Marketing: Where to Start.

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Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

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Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 86% of video marketers say video has increased website traffic.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. Why Content Audits Are Crucial Content audits are vital for organizations looking to maintain and enhance the relevance and effectiveness of their digital content. And it is the heart of our content audit process.

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Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Similarly, a business has a mission to help customers solve a problem. Writer onboarding.

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Top Rank Marketing

NOVEMBER 20, 2023

On the other hand, a well planned marketing strategy can distinguish you from competitors, establish your brand as an industry authority, bolster customer confidence, and showcase your deep understanding of your audience’s pain points. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

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Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 296

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Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Converting browsers to buyers, of course.

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DivvyHQ

MARCH 17, 2022

If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support each other through every step of the sales process. But what does that process look like, and how can content support it? Here's a helpful guide for content marketers.

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Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers.

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Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

JULY 12, 2021

“Investment banking is just glorified content marketing.” Everyone in finance wants help, whether they’re a first-time trader or a Wall Street pro. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada.

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Biznology

JUNE 12, 2018

Content marketing is online reputation management. This new content ensures that the negative content already present is outweighed by positive content. We help our clients create a long-term solution that will help to prevent any future unwelcome issues from surfacing. Like this post?

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Content Marketing Institute

JANUARY 21, 2021

Content marketing often is a messy, haphazard process. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

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ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

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Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Create content efficiently and at scale.

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