The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. Use Cases for 9 Google Advanced Search Operators 1.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Next, start to lay the entire foundation of the process. Just click play below.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Contently

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking is still a critical part of the process. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. Marketers add them to email campaigns to keep mid-funnel buyers engaged. But for all their perks, case studies are notoriously time-consuming.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Marketing Insider Group

AUGUST 20, 2020

’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. Use a flywheel diagram to help you define and meet your content goals. Use a flywheel diagram to help you define and meet your content goals. Quick Takeaways.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. How to Build a Successful Video Content Marketing Strategy to Grow Your Audience. Testimonials and case studies. Quick Takeaways. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. Source: 2019 Content Preferences Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Spruce up your content with verifiable data to make your message more believable. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Connect ClearVoice and speak with a content strategist today.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Biznology

JUNE 11, 2018

Their problem, their position, their market. Case studies, for example, have a long and storied history, and they are a great example of demonstrating a solution in action. But case studies aren’t the most appropriate piece of marketing in all instances. Now, much of this isn’t new. Like this post?

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179