Webbiquity

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Social Media 302

Social Media Advertisements Advertising Spyware 302

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Valasys

FEBRUARY 10, 2023

Content marketing has evolved with an intriguing new marketing concept toward a vital marketing strength for every organization. The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate?

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. So now that you’ve worked hard to create great content, it deserves to be read. So why not take advantage of this?

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Convince & Convert

DECEMBER 9, 2013

Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform.

Paid Search Agency 150

Paid Search Agency Facebook Ads Advertising Agencies 150

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Paid Content 94

Paid Content Research Product Youtube 94

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Convince & Convert

MARCH 19, 2013

Our time is our most precious asset and social media is great at eating into it! Here are 9 social media tools that will help you save time and improve your productivity. To be effective on social media you need to engage with people, build strong relationships, and then continue to nurture and maintain those relationships.

Social Media 167

Social Media Tools Product Media 167

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. The Social Network (2010).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. A New Way to Content in Unknown Territory.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Content is fire.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. They should be able to talk about why it’s important in today’s digital + social + mobile world. What is content marketing?

Content Marketing 100

Content Marketing Planning Paid Search Agency Enterprise Management 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. It is also helpful for streamlining your social media content production.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Sprout Social.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. What is Social Media Automation? Instead, you can automate the process using social media automation software and create workflows to do this automatically.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. billion active users.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Optinmonster

DECEMBER 28, 2023

Social Media Marketing Over the past decade, social media networks have grown exponentially. billion active social media users. billion people used social networks. Today, social media is not just a fad but a viable digital marketing channel. Social media is an interactive medium.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. Companies who built their marketing budget around the value of the service can find themselves crowded out. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? Alternative Social Media.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles.

Social Media 124

Social Media Media Tips Best Practices 124

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. Companies who built their marketing budget around the value of the service can find themselves crowded out. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? Alternative Social Media.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Only B2B

DECEMBER 29, 2022

In contrast to the first few months of COVID-19, most businesses are not completely reducing their marketing spending. Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

ClearVoice

MARCH 7, 2020

To excel in the digital environment of social media, educating yourself on the terminology is essential. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. But that doesn’t mean it works for everybody. And definitely not instantly.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44