Martech

AUGUST 15, 2023

To keep up with developments in this key martech category, here — in alphabetical order — are the CDP thought leaders you need to know. A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Greg Krehbiel (2.3K He is the author of “76.5

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Martech

OCTOBER 23, 2023

The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know.

Digital Transformation 119

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 119

Brandpoint

DECEMBER 13, 2021

For more detail on our philosophy on the connection between HR and marketing’s roles in hiring, take a look at the article I wrote titled “ How Your Content Marketing Supports Your Employer Branding. Here are some marketing-specific changes and tactics that you should think about when planning your marketing strategy in 2022.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO. Investing in Digital Marketing. Image: FocusVision.

Digital Transformation 272

Digital Transformation Marketing AI Work Management Marketing Management 272

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. I thought, “what am I going to do now?”

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Marketing Insider Group

MAY 5, 2021

Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing. Establish Yourself as a Thought Leader.

Planning 279

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 279

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

KoMarketing Associates

AUGUST 6, 2019

For online marketers, buyer personas can provide direction in the channel-specific campaign development. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Content Marketing Strategy and Development.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

JUNE 29, 2020

With 10+ years of expertise in delivering digital events, GDS Digital Summits are here to connect business and innovation digitally, with collaborative and interactive sessions, thought leadership, cutting edge technology and solution providers and not forgetting the chance to make real and powerful connections.

Paid Search Agency 253

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 253

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception. Tickets for next year’s event.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. A: The short answer for what has changed marketing the most? Because of digital, every aspect of marketing is different. Expanded media channels.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Contents 1. LinkedIn 3.2 Facebook 3.3

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

BOP Design

OCTOBER 7, 2020

B2B Marketing Will Never Be the Same. If you are an event marketing company or a convention center, you may be hoping for things to go back to normal. New tactics employed for both lead generation and nurturing need to be implemented in unison as an integrated marketing approach. all rolled into one.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sharpspring

JULY 30, 2019

Any agency interested in building a presence online invests in content marketing. If you really want your agency to stand out from the competition, you need to become a thought leader. Here are 6 strategies you can use to position your agency as a thought leader: 1. Invest in Blogging. Make It Personal. Do Interviews.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Brandpoint

JULY 26, 2019

Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself! Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Contents 1. Why Event Video?

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Marketing Insider Group

JANUARY 29, 2020

You don’t have to stick strictly within your industry – skills like leadership, innovation, and problem-solving are relevant in any industry. For such events, an industry thought-leader would be a more appropriate and budget-friendly option. Need Help with Content Marketing for Your Next Conference?

Conference 261

Conference Budget Programs Thought Leadership Contact Marketing 261

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Paid Search Agency 308

Paid Search Agency Advertising Agencies Content Marketing CMS Development 308

Vidyard

JANUARY 22, 2020

Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Contents 1. LinkedIn 3.2 Facebook 3.3

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Leadspace

AUGUST 1, 2019

However, producing that content in an engaging way is still very much a creative endeavor. Finding the right blend of content types has become a critical step in establishing a successful content marketing strategy. It is an area with which many marketers still struggle. Live Events.

Top of Funnel 54

Top of Funnel Campaigns Media B2B Thought Leadership 54

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Education: Are you an expert or thought leader in your field? Create a Content Marketing Funnel. Social media and Google Ads make this easier than ever, with business owners and marketers alike looking to make a positive ROI from their digital advertising. Create In-Person Events. But it doesn’t have to be!

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

KoMarketing Associates

FEBRUARY 9, 2016

Why is it a good idea to incorporate video into your B2B marketing? It diversifies the content marketing mix. It provides a forum for company thought-leaders and visible employees. Event Marketing. What better way to promote your event than with a fun video set to music? It delivers strong SEO value.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

B2B Thought Leadership 48

B2B Thought Leadership Planning Thought Leadership Marketo 48

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. Right People/Right Skillsets.

Planning 130

Planning Work Management Multi-Channel Marketing Management 130

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Doug’s opening outlined how tone of voice is the most ignored and under-valued aspects of content marketing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The infrastructure of a virtual event may seem to have a lot of moving parts.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Brandpoint

SEPTEMBER 3, 2019

Video marketing isn’t always about being funny, it is about being authentic. Here is a list of 12 video types that can be used for social: thought leadership, blog teaser, company overview, product demo, how-to’s, announcements, editorial, testimonial, interviews, event recaps, explainer and backstories.

Conference 83

Conference Trust Marketing Social Media Statistics 83

Adobe Experience Cloud Blog

JANUARY 16, 2014

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Did we miss any of the international events you’re looking forward to? What were your favourite events of 2013?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Content Marketing World (September 8-11) – Cleveland, OH. Did we miss any events you’re looking forward to? What were your favorite events of 2013? Feel free to share your thoughts below. Event Marketing' – New York, NY; Washington, DC; Miami, FL; Boston, MA; Silicon Valley, CA.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Contents 1. Why Event Video?

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Adobe Experience Cloud Blog

MARCH 19, 2014

CONTENT MARKETING with ANN HANDLEY. Unless you’ve been writing your content under a rock (maybe you write your content ON rocks?) This session (“Dear Diary: A Content Marketing Makeover”) will help you revamp your content strategy, whether you’re brand new to content marketing or just looking for a content makeover.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48