Biznology
OCTOBER 23, 2018
Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. Interviews are an Excellent Way of Introduction. Like this post?
The ROI Guy
JULY 11, 2017
Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. In particular, you should be spending more on interactive, prescriptive content such as diagnostic assessments, benchmarking tools, product advisors and ROI / TCO calculators.
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Outgrow
SEPTEMBER 15, 2022
About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. And you don’t mean anything.
The ROI Guy
MAY 18, 2017
2: From On-Size-Fits-All to Business, Functional and Personal What each buyer cares about most can differ wildly amongst the dozen plus committee members. According to analyst firm SiriusDecisions, this is where the highest performing content marketing and sales reps definitely do things differently when it comes to Value.
Industrial Marketing Today
SEPTEMBER 27, 2010
The impact of digital marketing on complex sales I am deliberately making a distinction here between simple transactional sales and complex industrial or technical sales. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Bernard Martin´s last blog.
The ROI Guy
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. We call this the “Internet fueled buying cycle.&#
The ROI Guy
DECEMBER 6, 2010
Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?
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