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Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute.

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10 Best Practices for Managing Analyst Relations (AR) and B2B Influencer Relations Programs

Thinkers360

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Improved influencer engagement and amplification? The two are related, but distinct marketing disciplines. The two are related, but distinct marketing disciplines.

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How to Add a Custom Instagram Feed to WordPress

Optinmonster

Instagram is one of the most popular social media platforms on the market. Many marketers understand that there are different channels for reaching out to new leads and customers. The most common ones are: Social media. Email marketing. Content marketing. Why Add an Instagram Feed to WordPress?

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Fundamentals: Content Marketing Team Consistency

nDash

We’re all social creatures, each with a deep-rooted evolutionary need to find consistency. What does this mean for challenging your content marketing team to be consistent? What does this mean for challenging your content marketing team to be consistent? Consistency gives us predictability. Entertainment.

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How to Use Social Proof to Boost Conversions

Sprout Social

It has to do with a little psychological phenomenon called social proof. What is Social Proof? Social proof is the notion that people will follow the actions of the masses. That’s social proof in action. Social proof isn’t new. Eight out of ten of the restaurants have people inside eating.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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All about connection: Sprout’s Agency Partner Summit fosters what it preaches

Sprout Social

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. The big themes throughout the day were connection, trust and evolution. The biggest takeaway from the #SproutPartnerSummit can be summed up in one word: connection.