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Anything Goes Marketing

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Twitter and Customer Service Recommendations This topic is a new one and this post is more of a brainstorming session then "best practices".

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

By triggered email campaigns, I mean an email or a series of emails being sent based on an action of a contact in your database, by their inaction or by their state (for example, a new customer). For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 in B2B Marketing ”. Welcome email campaign.

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Why Technorati is pissing me off

Anything Goes Marketing

It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. Here's the problem: If you have an issue with Technorati, good luck getting help. Absolutely nothing that is helpful. I found this help section to be useless. I try and contact them.

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Wake up and Send More Email

Anything Goes Marketing

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We

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How to Improve Your Email Newsletter

Anything Goes Marketing

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). If the comment is negative, have that person contacted right away!

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Bad Customer Experience: Happy Ending

Anything Goes Marketing

Well Shell responded to my email and has sent me this note: Dear Mr. Horenfeldt, Thank you for taking the time to forward your concerns to the Shell Helps Centre. We will take this opportunity to educate the retailer what to do in these instances, and we will also be contacting his supervisor to make sure this is handled accordingly.

Tagging 100
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Landing Page Optimization: Mini Case Study

Anything Goes Marketing

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The conversion goal is for prospective clients to call or complete the short contact form. Good luck!!