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Why You Need LinkedIn Ads as a B2B Marketer in 2023

Launch Marketing

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

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Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. It gives sales and marketing teams access to useful company and contact data with advanced search functionalities to make prospecting simpler and more efficient. It can seamlessly integrate with existing CRM s and MAPs.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

LinkedIn, Twitter. LinkedIn , Twitter. HubSpot is a CRM platform widely used by B2B marketers. Justina Logozzo, Senior Marketing Manager, Website at Alation. SEMRush is the workhorse of my SEO toolbox — I use it on a daily basis for position tracking, monitoring changes in SERPs and competitive research.

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

Yet, it’s also a challenging task for many salespeople — from hunting down contact information to getting a decision-maker on the phone. It’s important to also consider the types of creative prospecting techniques the team can use to research and reach more contacts. Whose LinkedIn posts do they comment on? Thanks, Jeff.”.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. What kind of marketers would we be if we didn’t include ZoomInfo on this list?

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