Blog Makeover Nets Sales Leads for Software Company
The Point
APRIL 21, 2010
After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”. Navicure turned to its demand generation agency, Spear Marketing Group , for help. The blog has resulted in one casualty: the Navicure email newsletter.
Let's personalize your content