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The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations? Media: Owned vs. Paid vs. Earned.

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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

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5 Tips For B2B Public Relations Professionals

Adobe Experience Cloud Blog

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Alert services such as Google alerts.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

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how to use social media - lessons from ama digital conference

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.