SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

chiefmartech

APRIL 24, 2017

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. Fiction: CMOs have to be technologists themselves to lead in today’s environment. Fact: Nope.

Marketing Management 44

Marketing Management Conference Digital Transformation Forrester 44

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.

Work Management 100

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Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Content Standard

MARCH 31, 2017

You bring up the news in a weekly meeting with your C-suite colleagues, and suddenly, the conference room becomes a boxing ring: In this corner, weighing in at 210 servers, with a wicked left jab of memory capacity and data dependencies, our CIO! According to Forrester, by establishing new skills spanning both marketing and tech management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JULY 15, 2020

But more than ever, recent events (goodbye conferences, lunch and learns, happy hours) have called on marketers to reexamine how they view an account-based marketing mix and what can drive impact. Shift key metrics used to show impact, slowly moving from lead-based to account-based metrics with multi-touch attribution. Go digital.

Demand Generation 93

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 93

Hubspot

SEPTEMBER 20, 2012

Your audience (customers, leads, fans, followers, readers, whoever) engage in some kind of game so that they might win something, and in return, you get something you want out of them, too. Not to belittle, well, all of us (we're all leads at some point, aren't we?), Forrester Research gamifies. And Mint doesn't care.

Work Management 28

Work Management Marketing Management Business Forrester 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Blog Create a blog for the conference and source content from speakers and attendees. Invite attendees to ask questions via Twitter or live chat.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The Effective Marketer

MARCH 9, 2010

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Clear header with big title and date/time of the event.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

DECEMBER 9, 2010

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! U need more TIME with QUALIFIED leads. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Heinz Marketing

JUNE 3, 2019

Matt: So this is the first time we’ve gotten to talk since SiriusDecisions summit, which was just as we record this just a couple of weeks ago and boy, just another great events and other great conference. The other person I would give a shout out to is Mark Roberge , who is the CRO HubSpot, Harvard employee.

Top of Funnel 60

Top of Funnel Lead Ranking Enterprise Management Work Management 60

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Did I forget a conference? You’re note alone.

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Hubspot

OCTOBER 10, 2017

HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals , compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. Nine in 10 companies use two or more lead enrichment tools to learn more about prospects. Conference. Sales follow up stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

SpotMe Blog

JUNE 28, 2023

A webinar is a live online video conference that allows you to share visuals and audio with your audience. Nurture leads. Webinar marketing allows you to strengthen your relationship with leads and customers by providing useful information. Webinar marketing builds familiarity and trust, which leads to customer loyalty.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Conductor

JULY 6, 2022

By contrast, B2B SEO is about attracting more targeted leads, delivering quality content that provides value to the target audience, and guides prospects through a longer, more complex sales funnel. But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Vidyard

MARCH 23, 2021

Virtual Conference and Webinar Statistics 3. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3

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Stats Video Marketing Enterprise Management Planning 65

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends 2.2.1 Innovators Leading the Charge With Video Trends 3.2.1 Innovators Leading the Charge With Video Trends 4.2.1 Ali Schwanke, CEO of SimpleStrat, Leads the Way with Video 4.2.3 Innovators Leading the Charge With Video Trends 4.2.1 Paid is Shortening Deal Cycles 2.2.2

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Sales Management Trends Video Marketing B2B 127

Metadata

FEBRUARY 22, 2021

Also very well known, but maybe you can give us a little bit of your background from HubSpot as well as the current company you’re with. That’s why it is super inspiring to see HubSpot at $20 billion market cap and whatever. I think our one big compelling point, we’ve been working [Forrester] for years.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends 2.2.1 Innovators Leading the Charge With Video Trends 3.2.1 Innovators Leading the Charge With Video Trends 4.2.1 Ali Schwanke, CEO of SimpleStrat, Leads the Way with Video 4.2.3 Innovators Leading the Charge With Video Trends 4.2.1 Paid is Shortening Deal Cycles 2.2.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The Effective Marketer

JULY 5, 2009

Before you start scribbling away, think about the two most important things about what you are writing, namely your objective and the action you want the reader to take. It’s not how long you make it, is how you make it long ”. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Sales did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago. One data point concerns me.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Metadata

MARCH 16, 2021

” My name’s Joe Chernov, I lead the marketing team at Pendo. And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. So Forrester and Gartner actually ended up adopting the terminology that we coined.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. He co-founded two Silicon Valley search engine marketing agencies and is a frequent speaker at search marketing conferences.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Metadata

MARCH 18, 2021

In our space, connected space, there’s sales engagement and where sales, loft and outreach are leading that category. So yeah, right now when people sign up, we do some lead scoring and if they’re a high enough lead that we calendar them immediately and that drastically has increased the amount of meetings we’re having.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

Metadata

FEBRUARY 16, 2021

I’m the founder of Performable which is basically HubSpot. I was in the INBOUND conference. Mine was more of like I would say I’m like the Forrest Gump of this. Gil Allouche: Yeah, you just said, going through those companies, you were like Forrest Gump. My name is David Cancel. And I was an Inbound.

B2B 52

B2B Zoominfo Paid Search Agency Work Management 52

Marketing Insider Group

NOVEMBER 17, 2011

Returning from a conference I always have that crazy buzzing going on in my head. This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees.

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. Webexpenses. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52