Adobe Experience Cloud Blog

DECEMBER 21, 2017

That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. User Group Meetings. Tradeshows.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

AUGUST 30, 2016

Sure, you might be able to expense the ticket, travel, hotel, and meals, but then there’s the epic backup in email and work that piles up while you’re off gallivanting around whatever summit, conference, or expo you happen to be at. I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Generate even more demand. Event Marketing b2b'

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Emarketing Mobile Advertising 48

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Bizible is a revenue attribution software owned by Marketo.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Multi-touch Demand Generation. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

OCTOBER 2, 2015

I’ve landed my dream job managing events at Marketo, checked things off my bucket list (think: traveling internationally and running a multi-activation event at SXSW), and I have forced myself outside of my comfort zone on numerous occasions. Need some golden event ideas that shine bright? February 2016. April 2016.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 6, 2014

But it’s important not to overlook discounts when it comes to selling event sponsorship. A time-based discount can stimulate early demand, which is necessary for creating a strong wave of participation. A sweepstakes helps generate demand by creating buzz. Event Marketing' Well, it is.

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Multi-touch Demand Generation. Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Bizible is a revenue attribution software owned by Marketo.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

OCTOBER 12, 2016

What’s a marketer to do?! I thought of my resources–we have two buildings at the Marketo headquarters. I ran to our IT department there and asked to use their conference room–and we got something better! Even then, it was rushed and my alphabetizing was poor–so I switched to on-demand badge printing as people arrived.

Thought Leadership 48

Thought Leadership Marketo Conference Webinar Metrics 48

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Don’t miss the LeadsCon Conference in Las Vegas , March 4-6, 2019. AMA Marketing Week Live. Host: Marketo.

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Conference Enterprise Management Work Management Marketing Management 132

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.

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Planning Webinar Metrics Class Paid Search Agency 167

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Webinars also allow you to record your virtual event, making it available on-demand and allowing you to build your evergreen content library. What is a webinar?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Heinz Marketing

OCTOBER 22, 2018

We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops. My campaign team, or rather our demand gen team, has been changing requirements. I am, Matt.

Sales Management 63

Sales Management Top of Funnel Marketing Automation Services InsideView 63

Adobe Experience Cloud Blog

JANUARY 5, 2017

Here’s an example of a referral campaign that we ran for our annual event, Marketing Nation Online. Flash deals and discount codes are a great way to increase brand awareness and generate demand. Here’s an example of one of Marketing Prof’s latest posts directing to their virtual conference. Discount Codes.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

PathFactory

AUGUST 22, 2018

Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. But for an effective event strategy, there is so much more to it than just showing up. But we still do a ton of offline marketing. We are at conferences and smaller events.

Sales Management 40

Sales Management Ideal Customer Profiles Webinar Metrics Top of Funnel 40

Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

B2B Thought Leadership 48

B2B Thought Leadership Advertising Agencies Planning Peer-to-peer 48

Adobe Experience Cloud Blog

MAY 15, 2015

This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs. Empowering Your Own Talent.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Thought Leadership Marketo 48

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media.

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Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 5, 2010

If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. Instead, I have created a list of all the networking events I can think of, not counting those that just happen, like walking in the halls, sitting next to someone cool at a session, and in the lobby of the hotel.

Marketo 48

Marketo Press Network Marketing Conference 48

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Adobe Marketo Engage. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MARCH 9, 2015

However, most companies let their event programs live on an island, far away from the realm of their company initiatives. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Build an infographic featuring notable events occurring during the conference.

Multi-Channel 48

Multi-Channel Planning Advertising Channels B2B Thought Leadership 48

Vidyard

SEPTEMBER 14, 2021

Onboard with an On-Demand Library 3.1.2 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 On-Demand Webinars 4.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. Onboard with an On-Demand Library 3.1.2 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Video for Demand Gen 9. On-Demand Webinars 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Adobe Marketo Engage. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Splashtop is a remote support software solution for IT, support teams, and help desks that enables users to securely connect on-demand to users’ computers and mobile devices with a simple session code or with unattended anytime access. . Adobe Marketo Engage. Insights – Track and measure assets to improve marketing efficiency.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Adobe Marketo Engage. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience because this is disrupting entire industries.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52