Remove Comparison Remove Long Tail Marketing Remove SERP Remove Trends
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Three Ways to Use Google Trends for SEO in Your Content Marketing

Contently

Fortunately, Google Trends is a free tool to help solve these challenges. Related topics and queries can be especially helpful for identifying alternatives to keywords with a lot of competition for top positions in Search Engine Results Pages (SERP). Such long-tail keywords found through Google Trends are easier to rank for.

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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Let’s chat about long-tail keywords. So, a quick look at the SERPs can reveal a lot. If “best email marketing software” brings up lots of comparison articles, that’s commercial intent. How to conduct a SERP analysis? Sometimes, Google answers users’ queries right on the SERP.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Find the gray box, “Add comparison,” next to the topic name. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. Ready to conquer the SERPs?

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent. Traffic volume trends (which pages are going up or down in terms of performance). Audience demographics.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. Similar to the auto-populate function, Google provides “related searches” at the bottom of most SERPs or “search engine results pages.” 5) Google Trends.

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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Moz

Before you begin investigating a traffic drop further: Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. With the above comparison information, you can dig a little deeper, which leads us on nicely to the next section. Optimize your app text fields.

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