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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

But to go a level deeper, why not consult the (presumably) top expert in this area: ChatGPT itself? Obviously, you’ll want to optimize your product/service pages as well as competitive comparison pages (if applicable). Implement a behavior tracking heat map tool such as Microsoft Clarity , Lucky Orange , Smartlook , or TWIPLA.

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10 B2B Marketing Trends to Watch in 2022

Biznology

Buyers appreciate video for all kinds of uses, from explainers, to product comparisons and demos, to customer testimonials. All eyes are on AI. My advice for B2B marketers: Hear out the vendors and keep track of developments. Video everywhere. And marketers are getting more creative, with both formats and applications.

Trends 197
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Top posts: Track competitor posts performing the best. FYI: Sprout Social’s Listening and Competitive Analysis features make tracking these data points a breeze. Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content.

Planning 103
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How Content Marketing Directly Improves Sales

Marketing Insider Group

Do you track your ranking for key search terms? An eye-tracking study from Nielsen discovered that viewers disregard global navigation because they associate it with ads. Set up a quick consultation , and I’ll send you a free PDF version of my books. You must improve one to improve the other. Ranking Visibility.

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What Is Sales Commission? Formulas, Examples, and Best Practices

Salesforce Marketing Cloud

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Surviving in a make-or-break environment means salespeople must keep an eye out for their next employment opportunity, even if they are all-star sellers.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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Social Media Management Cost – How Much to Charge in 2024?

SocialPilot

Are your clients suggesting your rates as too high or too low in comparison to others? Keep an eye for what your clients feel about your pricing. In such cases, you need to step-up and enlighten them with the roles and responsibilities of a social media specialist. Phew, that’s a lot. You already deserve a break.