Remove Comparison Remove Consulting Remove CPA Remove Eye-Tracking
article thumbnail

A Detailed Guide to Building a B2B PPC Report

Directive Agency

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. Lower Cost per Acquisition (CPA). What Metrics Should we be Tracking? PPC Reporting Software and Tools. Higher Conversion Rate.

PPC 60
article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

PPC 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation. Get A Free Consultation. What Is a B2B Marketing KPI and Why Is It Important?

article thumbnail

Google Ads: The Definitive Guide (2018 Update)

SendX

The Quality Score helps you figure out how valuable your ad is in Google’s eyes. Remarketing lists consist of the people who visit your site, and hence have a tracking cookie attached to their browser by Google. Google Ads gives you multiple ways to keep a track of your bids, so that you can manage your money with ease.

article thumbnail

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

tracking accuracy got all messed up. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. Brandon Seymour, Beymour Consulting. When optimizing for Cost Per Acquisition (CPA), data is king. Keep your eyes on negative keywords too.

PPC 59
article thumbnail

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Book My Free Marketing Consultation. Set bids to get as many conversions as possible at a set target CPA. Book My Free Marketing Consultation. Built for a world of single screens, pixel technology can’t track the effectiveness of ads across mobile devices. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation.

PPC 96
article thumbnail

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Get A Free Consultation. Get A Free Consultation. Instead of typing queries into a search engine, you can directly search via images to find similar images, price comparisons, local shopping results, etc. Get A Free Consultation. Get A Free Consultation. 1 ) Artificial Intelligence. D) Bing Visual Search.