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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation. Get A Free Consultation. What Is a B2B Marketing KPI and Why Is It Important?

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for you. Ranking reports are a great way to keep an eye on competitors so that you can make proactive changes on the website before the rankings decline sharply.

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Google Ads: The Definitive Guide (2018 Update)

SendX

The Quality Score helps you figure out how valuable your ad is in Google’s eyes. If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). They actually WANT you to have low CPC and high performance! Calculating the CPC. That’s right.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. Get A Free Consultation. By comparison, a recurring purchase like bread or a novelty, impulsive item like a gag gift will sell for cheaper. Get A Free Consultation.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

tracking accuracy got all messed up. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Comparison pages that pit your company against your competitors (if present).