Paul Gillin

MARCH 1, 2012

That’s pretty lame, considering that YouTube has had its own social networking layer for years and that the previous social layer on top of Gmail – Google Buzz – went nowhere. A spokesman quoted in the story protests that Google+ is simply a social networking layer on top of other services.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Companies like Dell, which does 80% of its sales volume with corporate customers, are ideally positioned to take advantage of these new channels.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

DECEMBER 1, 2010

Did you know that 320 million people have played a Zynga game and that the company now employs 1,300 people? Founder Mark Pincus said the company has peak usage of more than three million concurrent users. <a href=&# [link] Mark Pincus said the company has peak usage of more than three million concurrent users</a> Yow.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t Misuse Oracle Resources.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t Misuse Oracle Resources.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing?

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 6, 2012

Awareness doesn’t extract data from social networks directly but rather works with Gnip , a company that has license agreements with most of the top social networks to distribute their content. But YouTube, Tumblr, WordPress and many other sources are pumped through its firehose.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

A large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. companies block social networks completely and 51% limit access to business purposes only. BtoB magazine asked 375 marketers last year who was primarily responsible for social media within their companies.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 16, 2010

Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. Companies that don’t provide significant value will struggle to survive. We have achieved a goal Bill Gates coined 20 years ago called “information at your fingertips.”

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 20, 2013

500′s use of social media , and once again small companies outpace large ones. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. 500 companies that were blogging in 2011. Blogs rise, social media investment levels off among the fastest growing companies.

Social Media 50

Social Media Studies Media Linkedin 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50